May 2013

This month’s column is from Planet Sun, a chain with eight locations in New Jersey. Manager Jen Palumbo shared the responses her team uses when they meet with client resistance to wearing eyewear. What does your staff say when they hear these objections to wearing eye protection?

Tanner: I have never worn eyewear before, why start now?

Employee response: While you are lucky to have not seen any immediate side effects from not using eye protection,this tactic does not provide nearly enough protection for your eyes. Think about how thin your eyelids are…

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April 1, 2013 - EYE PRO, Inc., world leader in eyewear and makers of WINK-EASE, VIEWkeepers, Fresh-Ease, and WINK-EASE Dark, is helping raise money to save the endangered Clouded Leopards with its new eye protection - WINK-EASE Leopard - and distributors and salons have helped too!

“We are so thankful to the heroic efforts of our distributors!” said EYE PRO President Brenda Fishbaugh.  To date, EYE PRO has raised over $2,500 - which will make a HUGE difference in keeping fundraising efforts alive for these small leopards,” continued Fishbaugh.  “The new WINK-EASE Leopard has been a great promotional item for the salons — it is amazing to see how many salon owners love to jump in and support such important fundraising efforts.”

For a limited time only, EYE PRO added leopard spots to its famous WINK-EASE eye protection, and are offering 30 pair of WINK-EASE Leopard in a special zipper pack. For every pack purchased, $1 is donated to the Clouded Leopard Project to help rescue efforts of this rare Asian cat.

Salons may also download and print WINK-EASE Leopard posters at EyePro.net  to place in tanning rooms and help make customers aware of the fundraiser and the salon’s efforts. Salons may order WINK-EASE Leopard from their favorite distributor.

For more information on the Clouded Leopards and the efforts to save them, visit CloudedLeopard.org. For more information on WINK-EASE Leopard, along with WINK-EASE and VIEWkeepers disposable eyewear, new WINK-EASE Dark disposable eye protection for red light AND tanning, and Fresh-Ease Refreshing Body Cloths for after tanning, visit EyePro.net or contact EYE PRO at 1-800-726-8322.

Follow and “like” EYE PRO on Facebook (Wink-Ease/Eye Pro) to learn about special salon offers and promotions, and updates on the clouded leopard project.

April 2013

WOW! It’s tough to get your customers to spend the big bucks. However, I’m going to give you five ways to sell more small priced items and bring in easy sales. Here’s your new mantra: SMALL SALES ARE EASY SALES! So, let’s get to it!

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March 1, 2013 - EYE PRO, Inc., world leader in eyewear and makers of WINK-EASE, VIEWkeepers, Fresh-Ease, and Wink-Ease Dark, is helping educate salons on the importance of proper eye protection.

“We love to help salons educate their customers on proper eye protection. Salons want to make sure their customers are using the correct protection for each specific salon treatment,” said EYE PRO President Brenda Fishbaugh.  “As a salon owner/employee, it’s very important that you make sure you pay attention to the details,” she continued.

Fishbaugh recommends Wink-Ease Dark eye protection for red light sessions because its dark material helps with the extreme bright lights. Fishbaugh also recommends original Wink-Ease and Viewkeeper disposable eye protection products as “fantastic for regular and high pressure tanning.”

“Don’t forget about protecting the salon technician as well,” reminded Fishbaugh. “When changing lamps in the bed, it is very important to protect your eyes, and our UV Blockers are a great and inexpensive solution,” she continued. Fishbaugh also suggests UV Blockers as perfect for spray tan techs to protect their eyes.  “And, there’s now a new clear disposable eye protection for spray tanning available,” explained Fishbaugh. “We want to protect our industry and make sure we are taking the FDA recommendations seriously in our salons.”  “Protecting clients’ eyes is what EYE PRO has done  for 20+ years and I take my job very seriously,” said Fishbaugh. “We only get one set of eyes — so it is SO important to protect them!” she concluded.

Fishbaugh offered other ideas to help salons educate clients on the importance of eye safety.  She recommends salons asking clients to see their eye protection when checking in. This helps show customers that, as a salon, you take eye protection seriously.  If the client has damaged goggles, offer them a discount ($1.00 off) a new pair – or some other incentive. Many salons are writing the date on disposable eye protection liner so their client cannot use the same pair over and over.  Eye Pro offers a one-time use letter on its website (EyePro.net) under the “Tips for Salon Owners” tab that salons may download for free, print out and put on display.  Fishbaugh also suggests being sure salon staff wear  and demonstrate eye protection, because It’s much easier to sell and explain eye protection to the customer when all of the staff knows how it fits and how to use it.

For more information on any of EYE PRO’s products — WINK-EASE or VIEWkeepers disposable eyewear, new Wink-Ease Dark disposable eye protection for red light AND tanning, Leopard Wink-Ease and Fresh-Ease Refreshing Body Cloths for after tanning, visit EyePro.net or contact EYE PRO at 1-800-726-8322.

Follow and “like” EYE PRO on Facebook (Wink-Ease/Eye Pro) to learn about special salon offers and promotions.

March 2013

Wow! It’s tough to get your customers to spend the big bucks. However, I’m going to give you ten ways to sell more small priced items and bring in easy sales. Here’s your new mantra: Small sales are easy sales! So, let’s get to it…

Click here to continue reading or to download PDF of entire article

February 2013

Many salon operators aren’t aware that disposable eye protection created for our industry is FDA-compliant and allowed to be used by facilities in every state – and even every country, worldwide. More disposable eyewear is used in salons than all goggle types, combined.

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January 2013

Every salon gets ready for busy season by bringing in all the new lotions and installing fresh tanning lamps. Some give their place a new coat of paint and perform complete sunbed maintenance. But what about eyewear?
Do you have your eye protection offerings ready for season? Check your eyewear supply & offerings so that you & your clients will both benefit from your eyewear sales…Click here to continue reading or to download PDF of entire article

January 3, 2013 - EYE PRO, Inc., world leader in eyewear and makers of WINK-EASE, VIEWkeepers, Fresh-Ease, and Wink-Ease Dark, is helping raise money to save the endangered Clouded Leopards with its new eye protection - Wink-Ease Leopard - and salons can help too!

“For a limited time only, we’ve added leopard spots to our famous Wink-Ease eye protection, and are offering 30 pair of Wink-Ease Leopard in a zipper pack,” said EYE PRO President Brenda Fishbaugh.  “These are great for salons to use for promotions - and for every pack purchased, we will be donating $1 to the Clouded Leopard Project to help rescue efforts of this rare Asian cat,” continued Fishbaugh.

“To date, EYE PRO has raised over $1,000 - which will make a HUGE difference in keeping fundraising efforts alive,” continued Fishbaugh. These small leopards, which are found in the rain forests of Thailand, are called “clouded” because their leopard spots are very large - like light gray “clouds” covering their compact bodies.  They first captured Fishbaugh’s interest when she learned that while there were many organizations working to save animals like the tiger and panda, lesser-known endangered animals were hugely underfunded. “Several zookeepers we have worked with in the past are now focusing their efforts to save the Clouded Leopards,” Fishbaugh explained. “They are thrilled that we are helping to raise both awareness and dollars.”

Fishbaugh also said this is a good way for salons to show their customers they are socially responsible. Salons can download and print Wink-Ease Leopard posters at EyePro.net  to place in tanning rooms and help make customers aware of the salon’s efforts. Salons may order Wink-Ease Leopard from their favorite distributor.

For more information on the Clouded Leopards and the efforts to save them, visit CloudedLeopard.org. For more information on Wink-Ease Leopard, along with WINK-EASE and VIEWkeepers disposable eyewear, new Wink-Ease Dark disposable eye protection for red light AND tanning, and Fresh-Ease Refreshing Body Cloths for after tanning, visit EyePro.net or contact EYE PRO at 1-800-726-8322.

Follow and “like” EYE PRO on Facebook (Wink-Ease/Eye Pro) to learn about special salon offers and promotions, and updates on the clouded leopard project.

December 2012

Money is tight these days – how can you train your staff affordably, except to do it yourself? And with staff turnover, time and money is often spent, only to have them quit. Luckily, a number of tanning product vendors offer FREE and inexpensive training that will allow you to staff your salon with a well-trained team with very little time or planning. Let’s cover a few of the no cost ways to train your team…Click here to continue reading or to download PDF of entire article

November 1, 2012 - EYE PRO, Inc., world leader in eyewear and makers of WINK-EASE, VIEWkeepers, Fresh-Ease, and Wink-Ease Dark, has joined the new business movement to operate as a virtual office.

“Just like all businesses, we are always looking for ways to cut costs and operate more efficiently,” says Brenda Fishbaugh, EYE PRO president for 22 years. “With constant technological advances and our how our business is structured, taking our business from brick-and-mortar to a virtual environment makes perfect sense,” Fishbaugh continued.

“The entire change should be transparent to our customers,” says Jackie DeWald, EYE PRO office manager. “Our great delivery response, phone service, and access will be uninterrupted, and our customers will still see us at the trade shows,” DeWald expains. EYE PRO products will continue to ship from our manufacturing site in Michigan, and all phone numbers and emails are the same.  Only the EYE PRO mailing address will change during this transition.

The new EYE PRO mailing address is EYE PRO, Inc., 429 E Dupont Road #252, Fort Wayne, Indiana 46825 and is effective November 1, 2012.  Please note that the fax number is no longer in service, as most businesses email instead of fax.

For more information on WINK-EASE and VIEWkeepers disposable eyewear, new Wink-Ease Dark disposable eye protection for red light therapy, and Fresh-Ease Refreshing Body Cloths for after tanning, visit EyePro.net or contact EYE PRO at 1-800-726-8322.

Continue to follow and “like” EYE PRO on Facebook (Wink-Ease/Eye Pro) and Twitter to learn about special salon offers and promotions.