February 2012

While it is certainly true that the cold virus can spread from the hands to the mouth or nose, it can also spread from the hand to the eye.

Along with the tanning season comes the cold and flu season.
nothing is worse than your staff – or your tanners – being out sick when it’s time to get everyone tan! There are many things a tanning salon owner can do to reduce the number of colds and flu viruses that get passed around at the salon.

Click here to continue reading great tips or to download PDF of entire article…

February 1, 2012 — EYE PRO, Inc., world leader in eyewear and makers of WINK-EASE, VIEWkeepers, and Fresh-Ease announces a new, fun way to learn more about eye protection with their FREE online training for salons for the 2012 season.

In about 45 minutes, salons will learn all about eye protection, and be rewarded with FREE product and educational materials too. Right now, those include Eye Pro’s new “Tanner’s Guide to Eye Protection,” an 8-pg booklet designed specifically for tanners; our educational counter mat to show tanners photos of eye damage; our new enlarged “pouch” pack with samples of WINK-EASE, VIEWkeepers and Fresh-Ease; and a personalized Educational Certificate indicating your salon staff is an “Eye Protection Expert.”

“We’re really excited about the new “Eye Protection Game” training for this season,” said Brenda Fishbaugh, president of EYE PRO. “It’s perfect for new employees, and is also good as a refresher course for seasoned staff.”

“The Eye Protection Game” salon training is now available online at EyePro.net.

To view the pre-recorded training, all that’s needed is a computer with high speed internet access. Since it’s a pre-recorded version, salons can pick the day and time to view — anytime, anywhere — 24/7! To take the training, visit EyePro.net and and click on the blue “Free online training” on the home page.

For more information on WINK-EASE and VIEWkeepers disposable eyewear and Fresh-Ease Refreshing Body Cloths visit EyePro.net or contact EYE PRO at 1-800-726-8322. You can also follow and “like” us on Facebook (Wink-Ease/Eye Pro) for special salon offers and promotions.

January 2012

Happy New Year!

One great thing about my job is visiting salons and hearing all the innovative ways owners dream up to attract new tanners and build loyalty with current customers. I’ll start by sharing a couple of ideas for boosting business on your slowest day of the week. I hope you find these easy promotional ideas helpful! If you have a great idea you’d like to share with other tanning salons, email Brenda@EyePro.net.

Click here to continue reading great promotional tips or to download PDF of entire article…

December 2011

It’s up to you to find the eye protection options that make red-light therapy a relaxing experience. Here’s some questions that made if from my inbox into Eye-to-Eye. If you have ideas you’d like to share with our readers, please email Brenda@EyePro.net and you may be included in a future Eye-to-Eye column. Click here to continue reading or to download PDF of entire article…

November 29, 2011- EYE PRO, Inc., world leader in eyewear and makers of WINK-EASE, VIEWkeepers, and Fresh-Ease, is delighted to announce a new eye protection product for Red Light Therapy treatments.

Wink-Ease Dark is a disposable eye protection designed to block the intense rays from Red Light Therapy units.  “When I began using a Red Light Therapy unit myself, I was dissatisfied with the eye protection provided to me.  It didn’t seem to do much to block the very bright lights in the unit that made it very uncomfortable to lay still, even with my eyes closed,” says Eye Pro President, Brenda Fishbaugh.  “My long-time staff really believed Red Light was going to be the next wave in the indoor tanning industry and we should design eye protection for this burgeoning market,” Fishbaugh continues.

Wink-Ease Dark is similar to traditional disposable Wink-Ease.  Wink-Ease Dark is black, to block more of the lamp light, and is also FDA compliant for indoor tanning units.  “There are several Red Light units that have tanning capabilities at the same time, so we knew we needed to make Wink-Ease Dark to meet FDA regulations 21 CFR 1040.20  for sunbeds, as well as make a collagen treatment comfortable,”  said Fishbaugh. Tanners are also protected if they have a Red Light treatment using Wink-Ease Dark, and then use a traditional tanning bed afterwards.

“We’ve added some Red Light eye protection training to our free online training,” says Renee Lofland, Director of Salon Training.  Go to EyePro.net and take the 45-minute educational training explaining why eye protection should be worn while tanning and why it’s a good idea to wear eye protection during a Red Light treatment.  To view the pre-recorded 45-minute training, all that’s needed is a computer with high speed internet access. Since it’s a pre-recorded version, salons can pick the day and time to view — anytime, anywhere — 24/7! To take the training, visit EyePro.net and click on “Free Online Training” on the home page.

For more information on Wink-Ease Dark, WINK-EASE and VIEWkeepers disposable eyewear and Fresh-Ease Refreshing Body Cloths visit EyePro.net or contact EYE PRO at 1-800-726-8322. You can also follow and “like” us on Facebook (Wink-Ease/Eye Pro) for special salon offers and promotions.

October 17, 2011— EYE PRO, Inc. president Brenda Fishbaugh, recently donated $1,000 to the Indoor Tanning Association’s (ITA) Political Action Committee (PAC).  The ITA PAC makes private contributions to politicians’ campaigns that will further the indoor tanning industry.  Currently, the PAC is funding politicians that are working to repeal the 10% Tan Tax.  All donations to PAC must be made from individuals, and cannot be made from companies.

“I’ve donated to the ITA PAC several times,” says Fishbaugh.  “It’s critical we fund a balanced view of indoor tanning and not let the medical community make unwarranted claims against tanning beds. If every salon owner would join the association and donate just $100 per salon, the Indoor Tanning Association’s PAC could be much more effective in lobbying for our right to tan.”

Donations can be made by contacting John Overstreet at the ITA (email: Admin@TheITA.com).

Fishbaugh has been active in the indoor tanning industry for 22 years.  EYE PRO, Inc. is the world leader in eyewear and makers of WINK-EASE, VIEWkeepers, and Fresh-Ease.  For more information on WINK-EASE and VIEWkeepers disposable eyewear and Fresh-Ease Refreshing Body Cloths visit EyePro.net or contact EYE PRO at 1-800-726-8322. You can also follow and “like” us on Facebook (Wink-Ease/Eye Pro) for special salon offers and promotions.

EYE PRO president Brenda Fishbaugh presenting $1,000 check to outgoing ITA president Dan Humiston at Oct. 15 Smart Tan Show event in Nashville

November 2011

November and December are perfect months for your salon to really lean into “doing good” for your community. I recently posted on Facebook and asked salon operators what they do to give back — here are a few easy ideas from your fellow salon pros…..click here to continue reading or to download a PDF of entire article

EYE PRO, Inc. — makers of WINK-EASE and VIEWkeepers and world leader in disposable eyewear, received four Industry Choice Award nominations for 2011. The nominees were announced in the November issue of  Island Sun Times magazine.

Thousands of Island Sun Times readers chose this year’s recipients as the favorite in each category. Salons voted the original Wink-Ease and the premiere Viewkeepers as their favorite eye protection, and Wink-Ease received another nod of approval as Favorite Salon Accessory. EYE PRO was also voted a favorite in the category of Salon Support/Favorite Training Program.

Past wins for EYE PRO include “Favorite Retail Accessory,” “Favorite Eye Protection,” and “Favorite Training Program.”

“We are thrilled to be nominated ‘Favorite Training Program’ again this year,” said EYE PRO President Brenda Fishbaugh. “We’re super-excited about this year’s training, and already have heard from several salon owners who have liked our training so well that they’re going to make it a required part of any new staff training,” Fishbaugh continued. “Owners love the online, pre-recorded version, so all employees can receive training based on their schedule, and become more knowledgeable on the damage from tanning without eyewear,” she concluded.

In just 45 minutes, salons can learn all about eye protection, including information about Wink-Ease Dark, EYE PRO’s new eye protection product for Red Light Therapy. But it wouldn’t be an EYE PRO training without FREE goodies too!  Right now, participants receive Norvell’s Tan Perfect Pen ($10 retail value) and EYE PRO’s new 8-page “Tanner’s Guide to Eye Protection,” samples of EYE PRO’s Wink-Ease and Viewkeepers disposable eye protection and Fresh-Ease refreshing body cloths, as well as EYE PRO’s famous “gory eyes” counter mat to share with tanners.

To view the pre-recorded training, all you need is a computer with high speed internet access. Since it’s a pre-recorded version, salons pick the day and time to view — anytime, anywhere — 24/7! (go to www.EyePro.net and and click on “Free online training” or click here to go there now).

For information on WINKEASE and VIEWkeepers disposable eyewear and Fresh-Ease™ Refreshing Body Cloths for after tanning, visit www.EyePro.net or call EYE PRO at 1-800-726-8322.

October 1, 2011- EYE PRO, Inc., world leader in eyewear and makers of WINK-EASE, VIEWkeepers, and Fresh-Ease, is delighted to announce that every salon that takes the FREE newly updated EYE PRO eye protection online on-demand training will receive a NEW Norvell Tan Perfect Pen as a thank-you gift!

Norvell has invented a “pen” to touch up tan lines caused by indoor tanning, scars or sunless tanning.  “This pen is perfect to remove bikini strap lines or touch up areas that didn’t tan well or that were missed in spray tanning,” says Rick Norvell, president of Norvell, Inc.  Adds Brenda Fishbaugh, president of EYE PRO, Inc., “Tanners tell us the reason they don’t wear any type of eye protection is to avoid raccoon eyes, and the new Norvell Tan Perfect Pen takes away that excuse! The Tan Perfect Pen makes it easy to blend any tan lines anywhere on your body!”

Just head to EyePro.net and take the 45-minute educational training showing photos of eye damage from not wearing eye protection.  Participants will be given a secret code word to show they have taken the training.  After filling in a short form with their address, each salon will receive a Norvell Tan Perfect Pen ($10 retail value) and EYE PRO’s new 8-page “Tanner’s Guide to Eye Protection,” samples of EYE PRO’s Wink-Ease and Viewkeepers disposable eye protection and Fresh-Ease refreshing body cloths, as well as EYE PRO’s famous “gory eyes” counter mat to share with tanners.

To view the pre-recorded training, all that’s needed is a computer with high speed internet access. Since it’s a pre-recorded version, salons can pick the day and time to view - anytime, anywhere - 24/7! To take the training, visit EyePro.net and and click on “Free online training” on the home page.

For more information on WINK-EASE and VIEWkeepers disposable eyewear and Fresh-Ease Refreshing Body Cloths visit EyePro.net or contact EYE PRO at 1-800-726-8322. You can also follow and “like” us on Facebook (Wink-Ease/Eye
Pro) for special salon offers and promotions.

October 1, 2011— EYE PRO, Inc., world leader in eyewear and makers of WINK-EASE, VIEWkeepers, and Fresh-Ease is gearing up for season - the giving season that is!

‘Tis the Season to Give,’ and EYE PRO is proud to give back to the indoor tanning family that has been their home for 22 years.  “We heard a lot from salons helping our soldiers overseas this year,” said Jackie DeWald, Office Manager at EYE PRO.  “We are honored to have sent 1,000 Fresh-Ease refreshing body cloths to soldiers to use when in a no-shower situation—they have been very grateful.”

This year, EYE PRO created their 8-page ‘Tanner’s Guide to Eye Protection’ to help salons convince tanners to wear eye protection.  “We were thrilled to be able to provide this valuable reference guide absolutely free to tanning salons,” EYE PRO president Brenda Fishbaugh said.  “We’ve put over two decades of research and working with ophthalmologists into a handy booklet for salon staff—and it’s now available FREE to tanning salons.”

“EYE PRO’s leading charity has always been helping endangered animals,” states Renee Lofland, Director of Customer Support.  “Our owner, Brenda Fishbaugh, went to Kenya in 2009 to help stop the slaughter of rhinos.  They are killed because their horns are used in traditional medicines.  Brenda, and her husband, Steve, quickly realized that a little bit of money went a long way in protecting endangered animals.”  Able to make a real difference, Fishbaugh and her husband are heading back to Lewa Reserve in March 2012.

Fishbaugh has once again made a large contribution to the Fort Wayne Children’s Zoo.  “We feel very lucky to have one of the Top 10 Children’s Zoos in the country right here in Fort Wayne, Indiana,” explained Fishbaugh.  “It runs 100% on donations—the state does not support Indiana zoos.”  To bring more awareness that a portion of every sale goes to help endangered animals, EYE PRO has created a collage so salon customers will know their contributions.  To get a signed 8 ½ x 11 animal poster to hang in your tanning room, go to EyePro.net/Promos and use the code word “collage.”

For more information on WINK-EASE and VIEWkeepers disposable eyewear and Fresh-Ease Refreshing Body Cloths visit EyePro.net or contact EYE PRO at 1-800-726-8322. You can also follow and “like” us on Facebook (Wink-Ease/Eye Pro) for special salon offers and promotions.