May 2013

This month’s column is from Planet Sun, a chain with eight locations in New Jersey. Manager Jen Palumbo shared the responses her team uses when they meet with client resistance to wearing eyewear. What does your staff say when they hear these objections to wearing eye protection?

Tanner: I have never worn eyewear before, why start now?

Employee response: While you are lucky to have not seen any immediate side effects from not using eye protection,this tactic does not provide nearly enough protection for your eyes. Think about how thin your eyelids are…

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April 2013

WOW! It’s tough to get your customers to spend the big bucks. However, I’m going to give you five ways to sell more small priced items and bring in easy sales. Here’s your new mantra: SMALL SALES ARE EASY SALES! So, let’s get to it!

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March 2013

Wow! It’s tough to get your customers to spend the big bucks. However, I’m going to give you ten ways to sell more small priced items and bring in easy sales. Here’s your new mantra: Small sales are easy sales! So, let’s get to it…

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February 2013

Many salon operators aren’t aware that disposable eye protection created for our industry is FDA-compliant and allowed to be used by facilities in every state – and even every country, worldwide. More disposable eyewear is used in salons than all goggle types, combined.

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January 2013

Every salon gets ready for busy season by bringing in all the new lotions and installing fresh tanning lamps. Some give their place a new coat of paint and perform complete sunbed maintenance. But what about eyewear?
Do you have your eye protection offerings ready for season? Check your eyewear supply & offerings so that you & your clients will both benefit from your eyewear sales…Click here to continue reading or to download PDF of entire article

December 2012

Money is tight these days – how can you train your staff affordably, except to do it yourself? And with staff turnover, time and money is often spent, only to have them quit. Luckily, a number of tanning product vendors offer FREE and inexpensive training that will allow you to staff your salon with a well-trained team with very little time or planning. Let’s cover a few of the no cost ways to train your team…Click here to continue reading or to download PDF of entire article

November 2012

Tan 360º in Pittsburgh, PA’s tip for dreaming up popular promotions: Imagine what specials YOU would want if you walked into a salon during the holidays to buy a tanning package

Tan 360º offers a unique holiday promotional concept – “The 25 Days of Savings.”

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October 2012

You probably saw it … the ABC News report on how the tanning industry doesn’t follow FDA recommendations for protecting spray-tanners’ eyes during a session. But what can you do?

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August 2012

How can you make your salon even better and edge out your competition? There are A LOT of things you can do with virtually no money and just a few changes. We asked some tanners what they would like to see you do differently, and here are their responses:

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July 2012

You’ve dreamed up lots of ways to get tanners through your door… anniversary parties, back-to-school week and “Pauly D” events. I particularly love those that showcase your community involvement, such as Tans for Cans, Toys for Tots, collecting pet food for a local animal shelter and helping out the military in your area. What a great idea – help someone and get some free press at the same time…

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