Making the Switch: to ONLY SELLING Eye Protection…Or…How to go From Losing Money on Eyewear to MAKING Money on Eyewear!
March 2012
Ed. Note: This column was originally printed in a 2004 issue of IST, and has been the most requested “Eye to Eye” column. Updated this month with new suggestions, we hope salon owners continue to find it helpful.
If you’ve been paying attention, you’ve noticed that all the salons around you are no longer providing “community” eye protection; they are selling a pair of goggles or disposables to every tanner who walks in the door. You’d like to “make the switch” at your salon, but don’t know how. How did your competitors start charging for goggles and not upset their customers? How did they escape the nightmare of disgusting goggle soak-tanks and stolen goggles to make eyewear a profit center? And, most importantly, why did the switch to buying eye protection get more customers to wear it?
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