Slow End-of-Summer Sales? Push the Eyewear!
September 2015
Tanner traffic’s slowing down, and selling those bottles of expensive lotion has gotten a lot more difficult since the rush to be golden for Spring Break and graduation is over. Kids are back to school and moms are too busy to tan – there are fewer guests to whom you can pitch your upgrade beds … so what do you do? Think about focusing on sales of smaller-ticket items this month, with the goal of selling more items to more tanners for less money per tanner. Let’s try pushing the lowly eye protection sale! Start with a plastic baggie.
