How to Properly Clean Googles to Meet the Required Environmental Protection Agency (EPA) Standard

Thursday, June 9th, 2011

IST June 2011 Cover

June 2011

Many salons that are fanatical about “clean” have switched to only selling eyewear, and don’t provide “community” (loaner) eyewear. Unfortunately, it’s very difficult to get goggles truly clean so they don’t spread disease…click here to view or download PDF of entire article.

EYE PRO Discontinues Eye Swirls

Tuesday, May 24th, 2011

eslabel_display_new300.jpg

FOR IMMEDIATE RELEASE:

Contact:
Brenda Fishbaugh, President
cell: 260.410.4078 or email: brenda@eyepro.net
Jackie DeWald, Office Manager
1-800-726-8322 or email: eyepro@eyepro.net

May 24, 2011 — As world leader in eye protection, we’re constantly working to improve and come up with new ideas/new collaborations within the tanning industry. This approach helps us decide where best to continue to focus our efforts.

Effective immediately, we are discontinuing Eye Swirls Hydrating Eye treatment.  This decision was not taken lightly; what stays and what goes is ultimately up to our customers. While it is difficult to make this announcement, we’re excited about new projects we’ll soon be sharing.  We are very thankful to all of our loyal EYE PRO fans and grateful for your ongoing support.

For more information on EYE PRO, WINK-EASE and VIEWkeepers disposable eyewear, and Fresh-Ease Refreshing Body Cloths for after tanning, plus other great educational information regarding eye protection, visit EyePro.net or call EYE PRO at 1-800-726-8322.

Rescues from the Heart

Thursday, May 5th, 2011

IST May 2011 Cover

May 2011

If you’re experiencing deja vu, yes, I’ve written about MO-based distribution company, Heartland Tanning, and their history of rescuing stray dogs (May, 2010). This fall, when visiting Heartland’s Atlanta facility, I was happy to see those two dogs are happy and healthy! When I visited the Missouri office, I was met by a  number of staffers who wanted me to know they had also rescued animals. It seems to be a company-wide policy! Here are a few stories of the “big hearts” on Team Heartland.  Click here to read more or view or download PDF of entire article…

Heartland animal rescues Missouri Atlanta

EYE PRO Director of Training Welcomes Second Child

Monday, April 11th, 2011

EYE PRO Director of Training Renee Lofland

March 18, 2011 — EYE PRO, Inc. — world leader in eyewear and home of WINK-EASE, VIEWkeepers, Fresh-Ease, and now Eye Swirls re-hydrating nourishing eye treatments, are proud to announce a new member of the EYE PRO family.

On March 18, 2011, Renee Lofland, Director of Training for EYE PRO, welcomed her second child, Cooper Lee Lofland.  Cooper’s big sister, Bella, and Renee’s husband, Ed are thrilled with the newest family member.  Says Renee “Bella has turned into mommy’s little helper and Cooper is so calm, he loves to watch his big sister in action.” The Lofland family feels so very blessed to have two wonderful children.

“We are so excited for Renee and her entire family,” stated EYE PRO president, Brenda Fishbaugh. “We are always thrilled to announce news like this.”

EYE PRO wishes Renee and her family a wonderful summer and time off.  Often seen at industry trade shows and distributor symposiums, Renee will be back on the road for EYE PRO this fall.  Look for EYE PRO at upcoming industry events and shows – and be sure to stop by for free samples of all of our products – and new pictures of Cooper!

For more information on WINK-EASE and VIEWkeepers disposable eyewear, Fresh-Ease Refreshing Body Cloths, and Eye Swirls, visit EyePro.net or call EYE PRO at 1-800-726-8322.

April is “Donate Life” Month

Sunday, April 3rd, 2011

IST April 2011 Cover

April 2011

In my January column, I wrote about the passing of John Ratliff and how his wife, Sara, donated his organs to benefit others. At a January tanning trade event, I met North Carolina salon owners Robin and Steve Setliff who wanted me to know that living people can donate organs, too; the couple is learning about live organ donation the hard way. Read on to learn about their story…Click here to read more or view or download PDF of entire article…

Donor recipient family

The Setliff family includes (from l-r) Brittany, Steve, Robin & Brandon. The couple has co-owned two Island Tans salons in Winston- Salem, NC for 12 years

Try An “Eyewear Day” at Your Salon

Thursday, March 3rd, 2011

IST March 2011 Cover

March 2011

EYE PRO President Brenda Fishbaugh recently interviewed Katie Dyer, Manager at GLO Sun & Shades salon in Muskegon, MI about their innovative “Eyewear Day” concept to raise eye protection awareness. Read on for how they did it….Click here to read more or view or download PDF of entire article

Glo Sun & Shades team

The Glo Sun & Shades team includes (from l-r) manager Katie Dyer, Leah Dalson, Samantha Elliott, and Lindsay Jacobs

Doing The Right Thing Feels So Good!

Saturday, February 12th, 2011

IST Feb 2011 Cover

February 2011

If you’ve been a regular reader of my column, you know that I’m a big supporter of businesses that do good works. Of course, it’s helpful for your public image; but I believe you should choose a cause you personally believe in, and get involved because it’s the right thing to do.

I’m thrilled to highlight several tanning industry companies – a service provider, a product distributor and two salons – whose operators are doing the right thing for their communities…read more…

Click here to view or download PDF of entire article

Tanning Salons Community Events

Giving…Even When It Hurts

Saturday, January 15th, 2011

IST Jan 2011 Cover

January 2011

On June 24, 2010, Sara Ratliff’s worst nightmare came true. Her wonderful husband, John, was dead of a heart attack at 39 years old. “That night, the organ transplant office called me at 2 am,” Sara recalled. “They asked if I would consider donating John’s organs – he hadn’t designated it on his driver’s license. Right then, I answered, ‘Yes’.”…read more…

Click here to view or download PDF of entire article 

John organ donor

A Boy and His Dog

Wednesday, December 15th, 2010

IST 2010 Dec cover

December 2010

This spring, Greg Leone at JK Capital found a stray terrier-mix puppy wandering around the company’s office building in Jonesboro, Arkansas. The dog had a collar, but no tags or other identification. When he brought the pup into the JK-North America offices, Nina Neuschuetz, Director of Marketing, decided that they would try to find the pup’s original owner or find her a good home themselves…

Misty and Cody puppy adoption JK North America

Click here to view or download PDF of entire article

Finding New Tanners…At the Movies!

Monday, November 8th, 2010

IST 2010 NOV cover

November 2010

These days, we’re all hunting for new customers – but the Total Tan salons in New York State recently utilized an innovative cross-promotion idea to drive traffic at their 30-store chain. After some brainstorming, the Total Tan staff decided to promote the fun of indoor tanning to moviegoers in the Buffalo, NY area. Working with the management at a local movie theater, Total Tan created a prize wheel and exhibit table to set up in the lobby…

Click here to view or download PDF of entire article

Total Tan at the movies