260-483-7620.
429 E. Dupont Road, #252 -
Fort Wayne
IN
46825
Jackie@eyepro.net
September 2013
Almost everyone knows that overexposure to UV light can cause erythema
– also known as sunburn – and we know those symptoms well. They include reddening of the skin, an itching sensation, and in more extreme cases, blistering and peeling. But did you know that you can also burn your eyes if you overexpose them to UV light?
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August 1, 2013 – EYE PRO, Inc., world leader in eyewear and makers of WINK-EASE, Viewkeepers, Fresh-Ease, and Wink-Ease Dark, participated in the 7th Annual Vision Walk in Fort Wayne, Indiana on Saturday, June 8.
“Since we have been supporting and educating tanners for 25+ years on the importance of protecting your vision, it only makes sense that we support VisionWalk 2013,” said EYE PRO president Brenda Fishbaugh.
August 2013
I was recently asked if a person could suffer loss of night vision from tanning indoors without eye protection. The answer is ABSOLUTELY!
The ONLY way to lose your night vision is from UV-overexposure. This can happen from outdoor sun exposure or from tanning indoors without eye protection.
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July 1, 2013 – EYE PRO, Inc., world leader in eyewear and makers of WINK-EASE, Viewkeepers, Fresh-Ease and Wink-Ease Dark, announces a teamed effort with Sunwest, Inc. to offer a clear, disposable eye protection for sunless spray tanning.
The FDA (Food and Drug Administration) updated its position on sunless spray tanning in June 2012. The FDA highly recommends that all sunless spray clients should protect their lips, eyes and noses when sunless spray tanning.
“After 22 years of just making eye protection for the indoor suntanning industry, I can tell you that it’s critical you wear eye protection every time you tan, indoors or outdoors,” said EYE PRO president Brenda Fishbaugh. “The Sunless Clear eye protection provides a great option for salons and spas offering sunless spray tanning – for just pennies a pair!”
July 2013
Traffic’s slowing down in your salon – selling those bottles of expensive lotion has gotten a lot more difficult since the rush to be golden for Spring Break or prom is over. There are fewer guests to whom you can pitch your upgrade beds … so what do you do? Think about focusing on sales of smaller-ticket items this month, with the goal of selling more items to more tanners for less money per tanner. Let’s try pushing the lowly eyewear sale!
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June 2013
This is Part 2 of what Planet Sun Manager Jen Palumbo shared with me regarding how she and her team handle resistance and objections to wearing eyewear from customers at the chain’s eight New Jersey salons.
Tanner: I don’t want to spend the money.
Employee response: Yes, we understand that not everyone wants to spend $1 on disposable eyewear each time they tan; but did you know that we have other options for as low as $3? That’s a small, one-time investment to save your vision.
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Copyright credit Edwin Shaw Photography/www.pageantimages.com
May 31, 2013 – EYE PRO, Inc., world leader in eyewear and makers of WINK-EASE, VIEWkeepers, Fresh-Ease, and WINK-EASE Dark, sends “hartfelt” congratulations out to Emily Hart, who was crowned Miss Indiana USA 2013 on October 14, 2012 at The Renaissance Indianapolis North Hotel in Carmel, Indiana. She will represent Indiana in the Miss USA 2013 beauty pageant on June 16th in Las Vegas at the Planet Hollywood resort and Casino, competing for the right to represent the United States in the Miss Universe 2013 pageant.
Emily’s face may be familiar to many of you in the tanning industry – she is the face of EYE PRO – her image on Wink-Ease, Viewkeepers and Fresh-Ease product boxes.
“It has been exciting to work with Emily,” said Brenda Fishbaugh, EYE PRO President. “She was the pageant winner at my alma mater, Indiana University-Purdue University at Fort Wayne, when we originally chose Emily to be “Miss Wink-Ease”, Fishbaugh continued. “Several years later, the face of EYE PRO is Miss Indiana 2013 – and maybe Miss USA – we sure hope so!”
May 2013
This month’s column is a two-part article about Planet Sun, a chain with eight locations in New Jersey. Manager Jen Palumbo shared the responses her team uses when they meet with client resistance to wearing eyewear. What does your staff say when they hear these objections to wearing eye protection?
Tanner: I have never worn eyewear before, why start now?
Employee response: While you are lucky to have not seen any immediate side effects from not using eye protection, this tactic does not provide nearly enough protection for your eyes. Think about how thin your eyelids are…
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April 1, 2013 – EYE PRO, Inc., world leader in eyewear and makers of WINK-EASE, VIEWkeepers, Fresh-Ease, and WINK-EASE Dark, is helping raise money to save the endangered Clouded Leopards with its new eye protection – WINK-EASE Leopard – and distributors and salons have helped too!
“We are so thankful to the heroic efforts of our distributors!” said EYE PRO President Brenda Fishbaugh. To date, EYE PRO has raised over $2,500 – which will make a HUGE difference in keeping fundraising efforts alive for these small leopards,” continued Fishbaugh. “The new WINK-EASE Leopard has been a great promotional item for the salons — it is amazing to see how many salon owners love to jump in and support such important fundraising efforts.”
For a limited time only, EYE PRO added leopard spots to its famous WINK-EASE eye protection, and are offering 30 pair of WINK-EASE Leopard in a special zipper pack. For every pack purchased, $1 is donated to the Clouded Leopard Project to help rescue efforts of this rare Asian cat.
April 2013
WOW! It’s tough to get your customers to spend the big bucks. However, I’m going to give you five ways to sell more small priced items and bring in easy sales. Here’s your new mantra: SMALL SALES ARE EASY SALES! So, let’s get to it!
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