Eye Pro, Inc.

April 1, 2012 – EYE PRO, Inc., world leader in eyewear and makers of WINK-EASE, VIEWkeepers, and Fresh-Ease, is delighted to announce that every salon that takes the FREE EYE PRO online salon training will receive a FREE Tannie!

The Tannie blocks UV rays and protects natural and color treated hair from changing or fading color. It helps to retain hair moisture (no more dry, brittle hair!) while keeping hair off the neck and face for a more even tan. It protects the scalp from UV rays and promotes a more sanitary condition in tanning beds.

How do you get your FREE Tannie — and more goodies? Just head to EyePro.net and take the 45-minute educational salon training. Salons love the pre-recorded version, so all employees can receive eye damage training based on their schedule, and more knowledgeable on the damage from tanning without eyewear.  Participants will be given a secret code word at the end to show they have taken the training.  After filling in a short form with their address, each salon will receive a Tannie ($14.95 retail value). They’ll also receive EYE PRO’s new 8-page “Tanner’s Guide to Eye Protection,” samples of EYE PRO’s Wink-Ease and Viewkeepers disposable eye protection, Fresh-Ease refreshing body cloths, and samples of Wink-Ease DARK — EYE PRO’s new disposable eye protection for Red Light Therapy, as well as EYE PRO’s famous “gory eyes” counter mat to share with tanners.

A computer with high speed internet access is the only thing needed to view the online training. And since it’s a pre-recorded version, salons can pick the day and time to view – anytime, anywhere – 24/7! To take the training, click here to go there now.

For more information on WINK-EASE and VIEWkeepers disposable eyewear and Fresh-Ease Refreshing Body Cloths visit EyePro.net or contact EYE PRO at 1-800-726-8322. You can also follow and “like” us on Facebook (Wink-Ease/EyePro) for special salon offers and promotions.

April 2012

Salon owners often ask me to share information they can relay to their tanners about how damaging tanning without eye protection really is.  Instead of preaching, I thought I might share some thoughts of actual tanners that were posted on a message board. This is an actual thread where tanners discussed how unprotected tanning sessions damaged their eyes.

Click here to continue reading or to download PDF of entire article…

March 2012

Ed. Note: This column was originally printed in a 2004 issue of IST, and has been the most requested “Eye to Eye” column. Updated this month with new suggestions, we hope salon owners continue to find it helpful.

If you’ve been paying attention, you’ve noticed that all the salons around you are no longer providing “community” eye protection; they are selling a pair of goggles or disposables to every tanner who walks in the door.  You’d like to “make the switch” at your salon, but don’t know how. How did your competitors start charging for goggles and not upset their customers? How did they escape the nightmare of disgusting goggle soak-tanks and stolen goggles to make eyewear a profit center? And, most importantly, why did the switch to buying eye protection get more customers to wear it?

Click here to continue reading great tips or to download PDF of entire article…

February 2012

While it is certainly true that the cold virus can spread from the hands to the mouth or nose, it can also spread from the hand to the eye.

Along with the tanning season comes the cold and flu season.
nothing is worse than your staff – or your tanners – being out sick when it’s time to get everyone tan! There are many things a tanning salon owner can do to reduce the number of colds and flu viruses that get passed around at the salon.

Click here to continue reading great tips or to download PDF of entire article…

February 1, 2012 — EYE PRO, Inc., world leader in eyewear and makers of WINK-EASE, VIEWkeepers, and Fresh-Ease announces a new, fun way to learn more about eye protection with their FREE online training for salons for the 2012 season.

In about 45 minutes, salons will learn all about eye protection, and be rewarded with FREE product and educational materials too. Right now, those include Eye Pro’s new “Tanner’s Guide to Eye Protection,” an 8-pg booklet designed specifically for tanners; our educational counter mat to show tanners photos of eye damage; our new enlarged “pouch” pack with samples of WINK-EASE, VIEWkeepers and Fresh-Ease; and a personalized Educational Certificate indicating your salon staff is an “Eye Protection Expert.”

“We’re really excited about the new “Eye Protection Game” training for this season,” said Brenda Fishbaugh, president of EYE PRO. “It’s perfect for new employees, and is also good as a refresher course for seasoned staff.”

“The Eye Protection Game” salon training is now available online at EyePro.net.

To view the pre-recorded training, all that’s needed is a computer with high speed internet access. Since it’s a pre-recorded version, salons can pick the day and time to view — anytime, anywhere — 24/7! To take the training, visit EyePro.net and and click on the blue “Free online training” on the home page.

For more information on WINK-EASE and VIEWkeepers disposable eyewear and Fresh-Ease Refreshing Body Cloths visit EyePro.net or contact EYE PRO at 1-800-726-8322. You can also follow and “like” us on Facebook (Wink-Ease/Eye Pro) for special salon offers and promotions.

January 2012

Happy New Year!

One great thing about my job is visiting salons and hearing all the innovative ways owners dream up to attract new tanners and build loyalty with current customers. I’ll start by sharing a couple of ideas for boosting business on your slowest day of the week. I hope you find these easy promotional ideas helpful! If you have a great idea you’d like to share with other tanning salons, email Brenda@EyePro.net.

Click here to continue reading great promotional tips or to download PDF of entire article…

December 2011

It’s up to you to find the eye protection options that make red-light therapy a relaxing experience. Here’s some questions that made if from my inbox into Eye-to-Eye. If you have ideas you’d like to share with our readers, please email Brenda@EyePro.net and you may be included in a future Eye-to-Eye column. Click here to continue reading or to download PDF of entire article…

November 29, 2011- EYE PRO, Inc., world leader in eyewear and makers of WINK-EASE, VIEWkeepers, and Fresh-Ease, is delighted to announce a new eye protection product for red light and tanning.

Wink-Ease Dark is a disposable eye protection designed to block the intense rays from Red Light units.  “When I began using a Red Light unit myself, I was dissatisfied with the eye protection provided to me.  It didn’t seem to do much to block the very bright lights in the unit that made it very uncomfortable to lay still, even with my eyes closed,” says Eye Pro President, Brenda Fishbaugh.  “My long-time staff really believed Red Light was going to be the next wave in the indoor tanning industry and we should design eye protection for this burgeoning market,” Fishbaugh continues.

Wink-Ease Dark is similar to traditional disposable Wink-Ease.  Wink-Ease Dark is black, to block more of the lamp light, and is also FDA-compliant for indoor tanning units.  “There are several Red Light units that have tanning capabilities at the same time, so we knew we needed to make Wink-Ease Dark to meet FDA regulations 21 CFR 1040.20  for sunbeds, as well as make a collagen treatment comfortable,”  said Fishbaugh. Tanners are also protected if they use Red Light wearing Wink-Ease Dark, and then use a traditional tanning bed afterwards.

“We’ve added some Red Light eye protection training to our free online training,” says Renee Lofland, Director of Salon Training.  Go to EyePro.net and take the 45-minute educational training explaining why eye protection should be worn while tanning and why it’s a good idea to wear eye protection when exposed to red light.  To view the pre-recorded 45-minute training, all that’s needed is a computer with high speed internet access. Since it’s a pre-recorded version, salons can pick the day and time to view — anytime, anywhere — 24/7! To take the training, visit EyePro.net and click on “Free Online Training” on the home page.

For more information on Wink-Ease Dark, WINK-EASE and VIEWkeepers disposable eyewear and Fresh-Ease Refreshing Body Cloths visit EyePro.net or contact EYE PRO at 1-800-726-8322. You can also follow and “like” us on Facebook (Wink-Ease/Eye Pro) for special salon offers and promotions.

October 17, 2011— EYE PRO, Inc. president Brenda Fishbaugh, recently donated $1,000 to the Indoor Tanning Association’s (ITA) Political Action Committee (PAC).  The ITA PAC makes private contributions to politicians’ campaigns that will further the indoor tanning industry.  Currently, the PAC is funding politicians that are working to repeal the 10% Tan Tax.  All donations to PAC must be made from individuals, and cannot be made from companies.

“I’ve donated to the ITA PAC several times,” says Fishbaugh.  “It’s critical we fund a balanced view of indoor tanning and not let the medical community make unwarranted claims against tanning beds. If every salon owner would join the association and donate just $100 per salon, the Indoor Tanning Association’s PAC could be much more effective in lobbying for our right to tan.”

Donations can be made by contacting John Overstreet at the ITA (email: Admin@TheITA.com).

Fishbaugh has been active in the indoor tanning industry for 22 years.  EYE PRO, Inc. is the world leader in eyewear and makers of WINK-EASE, VIEWkeepers, and Fresh-Ease.  For more information on WINK-EASE and VIEWkeepers disposable eyewear and Fresh-Ease Refreshing Body Cloths visit EyePro.net or contact EYE PRO at 1-800-726-8322. You can also follow and “like” us on Facebook (Wink-Ease/Eye Pro) for special salon offers and promotions.

EYE PRO president Brenda Fishbaugh presenting $1,000 check to outgoing ITA president Dan Humiston at Oct. 15 Smart Tan Show event in Nashville

November 2011

November and December are perfect months for your salon to really lean into “doing good” for your community. I recently posted on Facebook and asked salon operators what they do to give back — here are a few easy ideas from your fellow salon pros…..click here to continue reading or to download a PDF of entire article