Does your cleaning routine include a spreadsheet? Total Tan’s DOES!

Friday, January 1st, 2016

IST Jan 2016 coverIt’s a New Year and time for a new resolution: to run a totally clean salon!

New York State/Pennsylvania salon chain, Total Tan, uses a spreadsheet to track cleaning procedures. They calculate managers’ bonuses on how well they fare on dozens of items that grade each salon area: tanning rooms, standups, offices, restrooms, the lobby and the Mystic spray-tan rooms.

Now, I am a “clean freak,” but Total Tan takes it to a whole new level.

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7 Questions with …Jackie DeWald Office Manager Eye Pro, Inc.

Friday, January 1st, 2016

IST 7 Questions with Jackie small1. How did you get into the tanning industry? One of Brenda Fishbaugh’s former college interns was a co-worker of mine at another company and recommended me to Brenda. She thought Brenda and I would make a great team. That was…

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Show YOUR tanners you are an ‘Eye Protection Expert’!

Wednesday, December 2nd, 2015

2016 EP certificate wtxtDecember 2015 – EYE PRO, Inc., world leader in disposable eye protection for indoor tanning and makers of Ultra Gold WINK-EASE, Lash Room WINK-EASE and WINK-EASE Dark, is offering a new framable certificate for taking “Become an Eye Protection Expert”, its new online training for salon staff.

“We built the new training from the ground up, says Brenda Fishbaugh, president.  To entice your staff, we’ve added a very cool new certificate of completion, showing them as an eyewear expert.” Once the online training has been completed, each staff member will receive a personalized “Eye Protection Expert” certificate. “Many salons frame and display our certificates to help stress even more the importance of eye protection to their tanners,” Fishbaugh continued. (more…)

“25 Days of Savings” Holiday Promo!

Tuesday, December 1st, 2015

Dec 2015 IST CoverGot a dry-erase board and a Facebook page?  That’s all you need to offer “25 Days of Savings.”  Every day leading up to Christmas, write a different special offer on your dry-erase board and post it to your Facebook page. Keep all the upcoming specials a secret, so customers have to come into your salon or check Facebook to see what each day’s offer is.  This is a great way to have fun and keep your salon guests focused on…

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Take 2015 “Become an Eye Protection Expert” FREE online training

Monday, November 2nd, 2015

Eye Protect PPT openNovember 2015 – EYE PRO, Inc., world leader in disposable eye protection for indoor tanning and   makers of Ultra Gold WINK-EASE, Lash Room WINK-EASE and WINK-EASE Dark, has updated its award-winning salon staff training. This dynamic, informational  25-minute training offers an extensive amount of educational information to get your clients and staff members to wear eye protection!

“Our new training educates the salon staff on the dangers of not wearing eye protection” said Jackie DeWald, EYE PRO office manager.  “We are always amazed to learn how many salon staff members don’t use eye protection. It can be a difficult item to sell if your staff doesn’t understand how unprotected eyes can be damaged from UV exposure.”
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News Anchor Anderson Cooper Had Photokeratitis … Have YOU?

Sunday, November 1st, 2015

11.15 IST EP coverYep, it happens to the rich and famous, too. Anderson Cooper, the fair-skinned, TV Emmy award winning journalist and star of CNN’s Anderson Cooper 360, discussed the horrible pain he experienced when he burned his eyeball – an injury called photokeratitis. No, Anderson Cooper had not used a tanning bed. He was in Portugal on a boat for two hours, working on a news story. The glare from the ocean caused him to be “blind for…

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Oh, The Stories Tanners Tell!

Thursday, October 1st, 2015

IST 10.2015 coverI’ve been in the indoor tanning industry for 25 years pushing the importance of wearing eye protection. I thought I’d heard all the excuses tanners use to not wear it… but a fees of these were even new to me!
Dana Branson, district manager of The Tan Company in Columbia, MO, had a guest tell her that she didn’t need eyewear because she smoked so much weed.

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WINK-EASE is now on Pinterest!

Wednesday, September 2nd, 2015

PrintFt. Wayne, IN – Eye Pro, Inc., world leader in eyewear and makers of Ultra Gold WINK-EASE, WINK-EASE Dark and the NEW Lash Room WINK-EASE, is excited to be on Pinterest!

“We are thrilled to be able to showcase our products and promote tanning on Pinterest,” said Jackie DeWald, Eye Pro Office Manager. “We created various ads promoting our products for the salons to use when promoting eye protection within their own salon. We also have fun tanning pictures and tanning tips,” she continued. “And best of all, expanding into various social media is a great way to keep in touch with tanners and promote tanning in a positive manner!” (more…)

Slow End-of-Summer Sales? Push the Eyewear!

Tuesday, September 1st, 2015

September 2015

2015SeptISTCoverTanner traffic’s slowing down, and selling those bottles of expensive lotion has gotten a lot more difficult since the rush to be golden for Spring Break and graduation is over.  Kids are back to school and moms are too busy to tan – there are fewer guests to whom you can pitch your upgrade beds … so what do you do? Think about focusing on sales of smaller-ticket items this month, with the goal of selling more items to more tanners for less money per tanner. Let’s try pushing the lowly eye protection sale! Start with a plastic baggie.

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EYE PRO Participates In Vision Walk 2015

Sunday, August 2nd, 2015

SAMSUNG CAMERA PICTURESJune 13, 2015 – EYE PRO, Inc., world leader in eyewear and makers of  Ultra Gold Wink-Ease, Lash Room Wink-Ease, and Wink-Ease Dark, participated in the 9th Annual Vision Walk in Fort Wayne, Indiana on Saturday, June 12.

“Since we have been supporting and educating tanners for 25+ years on the importance of protecting your vision, it only makes sense that we support VisionWalk 2015,” said EYE PRO president Brenda Fishbaugh.

Since its inception in the Spring of 2006, VisionWalk has raised over $35 million to fund sight-saving research, from 62 walks held annually in cities across the country. As promising treatments move into critical human studies, the need for research funding is greater than ever. Eye Pro president, Brenda Fishbaugh participated in VisionWalk 2015 in Fort Wayne, Indiana, which raised over $55,000 locally. EYE PRO is proud to join the fight against blindness and participate in helping to raise both critically needed funds for research and awareness about the 10 million Americans affected by blinding retinal diseases. (more…)