Finding New Tanners…At the Movies!
November 2010
These days, we’re all hunting for new customers – but the Total Tan salons in New York State recently utilized an innovative cross-promotion idea to drive traffic at their 30-store chain. After some brainstorming, the Total Tan staff decided to promote the fun of indoor tanning to moviegoers in the Buffalo, NY area. Working with the management at a local movie theater, Total Tan created a prize wheel and exhibit table to set up in the lobby…
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