See Your Future …A Back to School Eyewear Event
So, you’re in the tan biz slow season…what to do?
Late summer and fall are great times to host an event that features eye protection. You’ll use your eyewear event to remind your salon guests that eye protection is critical to their future and to show them all the latest options available in the diverse and fun eye protection world.
One great aspect of eye protection is affordability – it’s definitely in the budget of your college-goers. You can contact your favorite distributor and order a boatload of different goggles and disposable eye pro- tection for a ridiculously small investment. I recommend you offer many types … the fun designer styles in every color and the super-cheap kinds and disposables. For your eyewear event, arrange your selection boutique-style. A velvet-covered board and a make-up mirror work well to let each guest try different styles to find a tight fit. Offer a free low-end pair with purchase of a basic upgrade tanning pack- age or a tattoo stick – something around $10. They get a free “fancy” pair of goggles or several pairs of disposables with a high- pressure session, spray-tan or boutique retail item priced around $25.
