Super Summer Tip: Push the Eyewear!
Tanner traffic is starting to slow down, and selling those bottles of expensive lotion has gotten a lot more difficult since the rush to be golden for Spring Break and graduation is over. Kids are out of school and moms are too busy to tan – there are fewer guests to pitch your upgrade beds to … so, what do you do? Think about focusing on sales of smaller-ticket items this month, with the goal of selling more items to more tanners at a lower PCA. Let’s try pushing the lowly eyewear sale! Start with a baggie. Yep, go to the grocery store and spend $3 for 100 snack-sized zipper-seal plastic bags. When a guest walks in, offer her a complimentary baggie to keep her goggles in. Your guests will need to show you their eyewear before they are allowed to tan – do they even have eyewear? You’ll be able to explain how goggles get dirty in a girl’s purse or guy’s gym bag, and how a baggie keeps them clean. I like to suggest you also offer a rubber band to attach the baggie to their lotion bottle.
