Eye Pro, Inc.

May 2017 – EYE PRO, Inc., world leader in eyewear and makers of Ultra Gold WINK-EASE, Lash Room WINK-EASE,  and WINK-EASE Dark, is always working hard to keep salon owners/staff and clients educated and informed about the importance of eye health, preventing eye disease and reducing vision loss.

“We love helping salon owners educate their tanners through our educational counter mat, ” said Jackie DeWald, EYE PRO office manager.  “With the month of May being UV Awareness Month, it’s a perfect time to remind everyone about the importance of using the proper UV blocking eyewear to protect eyes — whether tanning indoors or out.” (To get a FREE Counter Mat for your salon, go to WinkEase.com/promos and use the code word: IST Counter Mat) Continue Reading »

Tanner traffic is starting to slow down, and selling those bottles of expensive lotion has gotten a lot more difficult since the rush to be golden for Spring Break and graduation is over. Kids are out of school and moms are too busy to tan – there are fewer guests to pitch your upgrade beds to … so, what do you do? Think about focusing on sales of smaller-ticket items this month, with the goal of selling more items to more tanners at a lower PCA. Let’s try pushing the lowly eyewear sale! Start with a baggie. Yep, go to the grocery store and spend $3 for 100 snack-sized zipper-seal plastic bags. When a guest walks in, offer her a complimentary baggie to keep her goggles in. Your guests will need to show you their eyewear before they are allowed to tan – do they even have eyewear? You’ll be able to explain how goggles get dirty in a girl’s purse or guy’s gym bag, and how a baggie keeps them clean. I like to suggest you also offer a rubber band to attach the baggie to their lotion bottle.

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For 26 years, I’ve been an industry advocate for wearing eye protection during all UV tanning sessions. Promoting the importance of using eye protection while tanning is my career – I’ve never branched out into lotions or other tanning products, because eye protection is too important to dilute my safety message. I’d like to tell you why eye protection is so critical to me and is critical to you and your salon.

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April 2017 – EYE PRO, Inc., world leader in eyewear and makers of Ultra Gold WINK-EASE, Lash Room WINK-EASE and WINK-EASE Dark, loves supporting salons throughout the year for various special events!

“We offer our celebration pack to any salon having an organized special event,” said Jackie DeWald, EYE PRO office manager.  “We help make it easier for salons by providing WINK-EASE samples, along with educational materials on the importance of wearing eye protection. What makes a great celebration? Anniversaries, grand openings, community fundraisers, open houses, seasonal and special promotions; the ideas for events are endless!”

Included in the celebration pack are samples of EYE PRO’s Ultra Gold WINK-EASE, Lash Room WINK-EASE and WINK-EASE Dark to give to tanners at the event. “Since EYE PRO manufactures the leading disposable eye protection in tanning, we want to make sure salons have the proper tools to help clients understand the importance of eye protection,” explained Brenda Fishbaugh, EYE PRO president. Each celebration pack also contains EYE PRO’s laminated counter mat showing possible eye damage references from tanning without properly cleaned eyewear, as well as education articles about avoiding raccoon eyes, and a quiz for tanners. The pack also includes this season’s NEW WINK-EASE Window Cling for displaying on the front door of the salon to let tanners know they carry WINK-EASE.

Salons may request celebration packs by emailing WinkEase@WinkEase.com. Please include the salon name, mailing address, event date, distributor name, and a copy of any promotional materials created for the event.

For more info on Ultra Gold WINK-EASE, Lash Room WINK-EASE or WINK-EASE Dark, visit WinkEase.com or contact EYE PRO at 1.800.726.8322.

Follow and “like” WINK-EASE on Facebook, Twitter, You Tube, Instagram and Pinterest to learn about special salon offers and promotions.

April 2017 – Sun Evolutions, Heartland Tan and Eye Pro have teamed up in April to raise funds for Best Friends Animal Society, to prevent 9,000 dogs and cats from being killed daily in shelters. During April, $3 will be donated to Best Friends Animal Society for every “Best Friends” deal purchased from Heartland Tan. The April deal includes a bottle of Bestie tanning lotion from Supre Tan and a box of Wink-Ease disposable eye protection.

Best Friends Animal Society is the only national animal welfare organization focused exclusively on ending the killing of animals in America’s shelters.  Best Friends runs the nation’s largest no kill sanctuary for companion animals as well as lifesaving programs with shelters across the country.  Since its founding in 1984, Best Friends has helped reduce the number of animals killed in shelters nationwide from 17 million per year to about 4 million.  Together, we can “Save Them All”!

Here’s how you can help “Save Them All”!  Try “Bestie”, Supre Tan’s ultra dark tan maximizer, to prepare your skin for its darkest tan!  Ultra Gold Wink-Ease disposable eye protection is the world leader in clean eyewear!  When you purchase both “Bestie” and “Wink-Ease”, Sun Evolutions will donate $1, Eye Pro will donate $1 and Heartland will donate $1 — $3 total for each deal you purchase!

This offer is exclusively offered from Heartland Tan and available the entire month of April.  And the best part is that “Bestie” tan maximizer and Ultra Gold Wink-Ease roll of 250 pair are just $40! Salons save $25 on this awesome deal and $3 is donated to the “Best Friends Animal Society”!

To order, contact Heartland Tan at 1-800-554-8268, so stock up, help your furry friends and together, let’s “Save Them All”!

For more information on Ultra Gold WINK-EASE, Lash Room WINK-EASE or WINK-EASE Dark, visit WinkEase.com or contact EYE PRO at 1-800-726-8322. Follow and “like” WINK-EASE on Facebook, Twitter, You Tube, Instagram and Pinterest to learn about special salon offers and promotions.

For more information on all Sun Evolutions tanning products, visit SunEvolutions.com.

For more information on Best Friends Animal Rescue, visit BestFriends.org.

March 2017 – EYE PRO, Inc., world leader in eyewear and makers of Ultra Gold WINK-EASE, Lash Room WINK-EASE and WINK-EASE Dark, is offering salons a FREE WINK-EASE window cling.

“Salons are always looking for ways to help promote various products within their salon,” explained Brenda Fishbaugh, EYE PRO President. “Our FREE window cling is a great way to not only let your tanners know how important eye protection is, but to also let your clients know you have the best and original brand of disposable eye protection available,” said Fishbaugh.  “Many clients have used WINK-EASE for years and have learned to love and ask for WINK-EASE disposable eye protection.” Continue Reading »

In my 26 years in this industry, I’ve seen things over and over that ruin a salon’s professionalism. You may have great equipment and a great location; but if your beds have leftover lotion goo where someone swung their legs to get out of the bed (and hand prints on the top acrylic), I’m grossed out and not tanning with you – your salon is clearly NOT CLEAN! How many other things do you or your staff overlook?

As I approach your front door, I hate weeds and cigarette butts and dirty sidewalks. Does your door have fingerprints and old, peeling credit card stickers? Yuck! Along with homemade signs hung with scotch tape on the door and counter, it assures me you don’t run a clean or professional salon. It feels more like a gas station – not a place where I’d be comfortable lying down naked.

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February 2017 – EYE PRO, Inc., world leader in disposable eye protection for indoor tanning and makers of Ultra Gold WINK-EASE, Lash Room WINK-EASE and WINK-EASE Dark, is all about providing salon support.

“Do you have tanners that use the same pair of disposable eyewear over and over?”  asks Brenda Fishbaugh, EYE PRO president. “This is NOT allowed by the FDA and we can provide you proof to share with your tanners. If you’re a salon, we can send you our “One Time Use” letter on Eye Pro stationery indicating we are licensed as a Class One Medical Product.  Since disposable eye protection cannot be properly cleaned, it can only be worn ONCE,” Fishbaugh continued. Continue Reading »

Sunless, Inc. is promoting safety in sunless tanning. “We want salons to be more safety conscious when it comes to sunless,” says Brandon Cardinal, VP of Sales and Marketing at Sunless Inc. – the largest sunless company in the world.

There is no such thing as “safe” tanning and sunless should not be defined that way, but it should be defined as an alternative to UV tanning. “Sunless, Inc., like the FDA, suggests spray-tan techs wear face ventilators and eye protection during a session,” Cardinal explains. “And, we encourage tanners to wear a disposable thong garment, nose plugs, and our disposable eyewear to protect sensitive mucous membranes.” He points to an example with which many of us are familiar. “When you get your nails done, the tech wears a mask,” he says. “She doesn’t give you a mask, and we understand why: she’s exposed to the chemicals several times a day, you are exposed once a month. Spray-tan techs need to be aware that if they are sneezing or coughing up brown discharge, they need to start wearing a ventilator.”

Sunless, Inc. now offers printed signs that salons can post in spray-tan areas recommending that guests wear protection. The company’s safety packages also include nose filters, tech goggles, mouth filters, and disposable garments. “Our goal is customer safety and we want to safeguard our guests’ health,” Cardinal says. He recommends that every salon post signage about protection and make the disposable thongs, eyewear and nose filters available to each tanner.

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January 2017 – EYE PRO, Inc., world leader in eyewear and makers of Ultra Gold WINK-EASE, Lash Room WINK-EASE and WINK-EASE Dark, will be participating at several distributor expos this tanning season, and any salon who attends will receive EYE PRO’s new Window Cling.

“We always want to help salons stay up-to-date through our FREE trainings and new marketing support pieces,” explained Brenda Fishbaugh, EYE PRO President. “Not only do we train the salons at the distributor expos, but we also have online trainings available 24/7 for salon staff who aren’t able to attend the expos,” said Fishbaugh.  “We also include lots of support materials for salons to share with additional staff and tanners about the importance of eye protection. We are constantly working with the salons to provide them creative and educational materials in our ever-changing industry.”
Continue Reading »