Eye Pro, Inc.

May 2015

At this season’s trade shows, I heard from a lot of salon operators that very few of their tanners were wearing eye protection, even the ones who had always worn eye protection. The reason? Smart phones! Everyone is busy texting or Candy Crushing during their tanning session. Don’t believe it? Think about how many phone calls you hear from your tanning rooms – your guests’ phones are definitely being used. If a salon owner didn’t believe me, I asked their staff members … yep, you guessed it … they are the worst culprits, catching up on texts and not wearing eye protection so they can see their phones!

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May 2015 – EYE PRO, Inc., world leader in eyewear and makers of Ultra Gold WINK-EASE, WINK-EASE Dark and the NEW Lash Room WINK-EASE, is always working hard to keep salon owners/staff and clients educated and informed about the importance of eye health, preventing eye disease and reducing vision loss.

“We have spent years educating salons and tanners in our industry,” said Jackie DeWald, EYE PRO office manager.  “With the month of May being Healthy Vision & UV Awareness Month, it’s a perfect time to remind everyone about the importance of using the proper UV blocking eyewear to protect eyes — whether tanning indoors or outside.”

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April 2015

I asked two salons on opposite sides of the country about the eye protection policy in their salons. Click on the link below to read our Q & A.

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April 2015 – EYE PRO, Inc., world leader in eyewear and makers of Ultra Gold WINK-EASE, WINK-EASE Dark and the NEW Lash Room WINK-EASE, is so excited to offer You Tube videos!

“We are thrilled to be able to showcase our products via our channel on You Tube,” said Jackie DeWald, EYE PRO office manager.  “Sometimes watching a video is so much easier to understand,” she continued. “And best of all, each video is between 30 seconds to two minutes – so quick and easy too!”

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March 2015

Interestingly, in salons that require tanners to buy their own eye protection, MORE tanners wear it – about 70 percent! Why the increase? The answer is two-fold: 1) They feel their own eye protection is cleaner, thus safer, and 2) Before buying their own, they were educated about why it’s important. If you decide to only sell eye protection, more of your tanners will actually wear it; so you’ll be providing a great service AND limiting your liability if their eyes were damaged during unprotected UV sessions because of lack of eye protection.

Is it time YOUR salon switched to making money on eye protection?

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March 2015 – EYE PRO, Inc., world leader in eyewear and makers of Ultra Gold WINK-EASE, WINK-EASE Dark and the NEW Lash Room WINK-EASE, loves supporting salons throughout the year for various special events!

“We offer our celebration pack to any salon having an organized special event,” said Jackie DeWald, EYE PRO office manager.  “We enjoy celebrating special events with salons and providing samples, along with educational materials on the importance of wearing eye protection. It can be for an anniversary celebration, a grand opening, a community fund raiser, an open house, or a special promotion. The ideas and opportunities are endless.”

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February 2015

Take this 10-question quiz to find out!

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February 2015 – EYE PRO, Inc., world leader in eyewear and makers of Ultra Gold WINK-EASE, WINK-EASE Dark and the NEW Lash Room WINK-EASE, has updated its award-winning staff training with the release of new Lash Room WINK-EASE. This exciting 20-minute training offers a fun approach to eye protection!

“Our new training offers some new options for the salons to promote eye protection through social media” said Jackie DeWald, EYE PRO office manager.  “The training shows several samples of pre-made ads that may be used for social media. With bright colors, fun slogans and fresh new pictures – it’s an appealing way to approach eye protection in a positive way.”

To highlight Eye Pro’s NEW Silver Lash Room Wink-Ease, each salon completing the training will receive a silver-colored bracelet! Educational materials salons will receive include EYE PRO’s 8-page “Indoor Tanner’s Guide to Eye Protection” with a color vision test, information on losing night vision and how to avoid raccoon eyes.  Also included is EYE PRO’s laminated counter mat showing possible eye damage from tanning without properly cleaned eyewear, along with samples of EYE PRO’s NEW Lash Room WINK-EASE, Ultra Gold WINK-EASE and WINK-EASE Dark — a product great for napping and red light.

To take EYE PRO’s training, just go to EyePro.net, click the ‘Support’ button across the top and then select ‘Salon Training’ from the drop-down menu. The training is available 24/7 and takes approximately 20 minutes.

For more information on NEW Lash Room WINK-EASE, Ultra Gold WINK-EASE and WINK-EASE Dark visit EyePro.net or contact EYE PRO at 1-800-726-8322.

Follow and “like” EYE PRO on Facebook (Wink-Ease/Eye Pro) or Twitter (Wink-Ease/Eye Pro@WinkEase1) to learn about special salon offers and promotions.

January 2015

You’ll rarely meet two salon owners more adamant about eye protection than Malibu Tans’ Dennis McCormick and his son, Jim McCormick. “We don’t sell eyewear, we sell eye protection,” Jim McCormick emphatically states. “In our salons, eyewear is optional and eye protection is NOT.” Dennis continues Jim’s thought. “Eyewear doesn’t sound very serious, but eye protection does.

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January 2015  – Eye Pro, Inc., world leader in eyewear and makers of Ultra Gold Wink-Ease, new Lash Room Wink-Ease, and Wink-Ease Dark announces a new online salon training for the 2015 season. Upon completion of the training, each participant will receive a personalized Educational Certificate indicating that salon staff member is an official “Eye Protection Expert”.

“Our new training ‘See Those Nice, Bright Colors’ is designed for salons to train their staff on how to convince customers to wear eye protection while tanning, as well as introduce our NEW Lash Room WINK-EASE,” explained Brenda Fishbaugh, EYE PRO president.

“The training also introduces our NEW Lash Room WINK-EASE eye protection,” explained DeWald.  “The New Lash Room WINK-EASE is made with the same great material as the Ultra Gold WINK-EASE,only in silver. The product forms a deeper cone – perfect for clients with eye lash extensions, wearing mascara or long eye lashes in general; while still maintaining great visibility, improved adhesive and ease in folding into a cone,” she continued.  “Having an educated staff and making eye protection more fun will result in improved sales of eye protection. Always protect your clients’ vision!”

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