Eye Pro, Inc.

December 2014

“Dear Brenda – I had my first sunbed session  yesterday and used the gold eye stickers. I did not put them on correctly and just stuck them like a sticker on my eyelid. I was in the tanning bed for eight minutes. My eyes were also shut the whole time. Do you think I did any damage to my eyes? Thanks for your help, Rob”.

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December 1, 2014 – EYE PRO, Inc., world leader in eyewear and makers of Ultra Gold WINK-EASE, VIEWkeepers and WINK-EASE Dark, have created a new option for tanners with long lashes — Lash Room WINK-EASE®!

“We have been in the eye protection business since 1985 with our ‘original’ WINK-EASE product,” said EYE PRO President Brenda Fishbaugh.  “With last season’s improvements with Ultra Gold WINK-EASE –  better adhesive, visibility and ease of assembly; it was time to offer the same great improvements in eye protection for tanners with long lashes,” continued Fishbaugh.

“Lash Room WINK-EASE are silver in color, and when folded into a cone, have much more room for long eye lashes, eye lash extensions or clients wearing mascara,” Fishbaugh explained. “We are excited we were able to provide the same great updates and benefits Ultra Gold Wink-Ease experienced a year ago,” she concluded.

For more information on Ultra Gold WINK-EASE, Lash Room WINK-EASE disposable eyewear or WINK-EASE Dark disposable eye protection for red light and napping while tanning, visit EyePro.net or contact EYE PRO at 1-800-726-8322.

Follow and “like” EYE PRO on Facebook and Twitter (Wink-Ease/Eye Pro) to learn about product samples, special salon offers, promotions and updates.

November 2014 – EYE PRO, Inc., world leader in eyewear and makers of Ultra Gold WINK-EASE, VIEWkeepers and Wink-Ease Dark, has updated its website.  The streamlined, user-friendly website includes fast links to EYE PRO’s new 15-minute online salon training, a product artwork download area, an eye education section with quick salon tips and IST downloads – and so much more.

“We love educating salons and tanners on the importance of eye protection. Our updated website has a little bit of everything for everyone,” explained Brenda Fishbaugh, EYE PRO president. “We have some great salon tips for the managers and owners of the tanning salons. We also have a tanners quiz to help the tanner understand the importance of eye protection,” she added.

“We have links on our website for salons to easily connect with and follow us on Facebook and Twitter. Please make sure to ‘like’ or ‘follow’ us for some great offers,” said Jackie DeWald, EYE PRO’s office manager. “Keeping the website easy to navigate and yet be informative is so important when everyone is so busy.

Looking for eye protection articles to share with tanners and staff? Check out the link on the website for the “Eye-to-Eye” articles – the monthly column by EYE PRO’s Brenda Fishbaugh for IST Magazine.

And, the easiest and fastest way for salons to receive special offers and free gifts? Join EYE PRO’s “V-EYE-P” club – where salons will receive twice-monthly emails offered only to V-EYE-P members.

Be sure to visit EyePro.net, to browse the newly updated website. Salons will be surprised and happy to find so many helpful salon tools just a click away and at their fingertips.

For more information on Ultra Gold WINK-EASE and VIEWkeepers disposable eyewear or Wink-Ease Dark disposable eye protection for Red Light, visit EyePro.net or contact EYE PRO at 1-800-726-8322.

November 2014

Every day, millions of tanners
think they’re protecting their
faces during a UV session by
using a hand towel meant for wiping
sweat off their bodies. The women who
cover their faces with a towel think they
are protected from UV rays and dreaded
wrinkles. WRONG!

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October 2014 – EYE PRO, Inc., world leader in eyewear and makers of Ultra Gold WINK-EASE, VIEWkeepers and Wink-Ease Dark, has updated its award-winning staff training for the upcoming season.

“Eye Pro has gone a different training direction this season.  We have shortened our FREE on-demand training and made it a lot more fun – providing colorful Facebook and Twitter promos for salons to “share” with their tanners and offering a great, FREE kit for salon celebrations”, explained Brenda Fishbaugh, EYE PRO president.

“Social media has become a fantastic way to send out a quick message, promote and connect with others in the industry”, said Jackie DeWald, EYE PRO office manager.  “One of the best parts about social media is that it is FREE! With so many challenges facing our salon customers, it is important to make every dollar count. Eye Pro created pre-made pro-tanning ads that are quick shares on Facebook and Twitter.  It is a fun way to present eye protection while also still keeping the importance of  eyewear on the front line to the customer,” she explained. “Look for our weekly tanning tips and inspiring tanning photos. We even have some new 15-30 second You Tube videos that are great to view and share, with relevant info like how to fold our product into a cone to all great visibility, lots of eyelash room and minimize tan lines,” she concluded.

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October 2014
Nine years ago, I interviewed Sharon Miller of FDA’s Center for Devicesand Radiological Health that oversees tanning regulations concerning how the FDA viewed the importance of indoor tanning eye protection. That interview appeared in the October 2005 issue of Island Sun Times. I felt it was time to check in with the FDA and update salon operators with any changes in the FDA’s position on the importance of eye protection.

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September 2014
You’re in the tan biz’s slow season…what to do? Late summer and fall are great times to host an event that features eye protection. You’ll use it to remind your tanners why eye protection is critical to their future, and to show them all the latest options available in the diverse and fun eye protection world.

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August 2014
In 2005, I met Luella Gustafson, owner of several salons in Iowa. She explained that she created a most unusual event topromote eye protection. I’ve shared Luella’s unorthodox idea with many salon operators, and they always applaud her creativity. First, what is Crappy Eyewear Week?

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July 2014

Although you may be able to regain your vision with surgeries, cataracts can never be cured. Stop squinting and put on your FDA-compliant eye protection…

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June 2014

Do you struggle with ways to get your salon guests to wear eye protection for every tanning session?

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