Eye Pro, Inc.

EYE PRO, Inc., world leader in eyewear and makers of Original WINK-EASE, VIEWkeepers, Fresh-Ease and Wink-Ease Dark, have created a new improved WINK-EASE eye protection called Ultra Gold WINK-EASE

“We have been in the eye protection business since 1985 with our ‘original’ WINK-EASE product,” said EYE PRO President Brenda Fishbaugh.  “It was time to make a few product improvements, including improving the adhesive, visibility and ease of assembly.  All of these amazing enhancements — and the product still has a complete UV block! “continued Fishbaugh.

“The new Ultra Gold Wink-Ease, like the original product, is fantastic for stand-up units as well as traditional beds. The improved visibility is amazing – you can read a few text messages or emails while tanning.” Fishbaugh explained. “We are excited we were able to provide such a wonderful ‘new’ product — and keep the same great price.” she concluded.

For more information on Ultra Gold WINK-EASE and VIEWkeepers disposable eyewear, Wink-Ease Dark disposable eye protection for red light and Fresh-Ease Refreshing Body Cloths for after tanning, visit EyePro.net or contact EYE PRO at 1-800-726-8322.

Follow and “like” EYE PRO on Facebook and Twitter (Wink-Ease/Eye Pro) to learn about special salon offers, promotions and updates.

October 2013

These six words can ultimately affect both the profitability of your business and the long-term health of your tanners. I always recommend you ask each salon guest about their eyewear with this specific wording, as it is very polite, and because the only way your guest can respond is by showing you her eyewear. If she starts to panic because she doesn’t have it, jump in quickly and ask, “Forgot it today? We have a sale on this very inexpensive goggle, or we have disposable, one-time-use eye protection for just fifty cents.”

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September 2013

Almost everyone knows that overexposure to UV light can cause erythema
– also known as sunburn – and we know those symptoms well. They include reddening of the skin, an itching sensation, and in more extreme cases, blistering and peeling. But did you know that you can also burn your eyes if you overexpose them to UV light?

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August 1, 2013 – EYE PRO, Inc., world leader in eyewear and makers of WINK-EASE, Viewkeepers, Fresh-Ease, and Wink-Ease Dark, participated in the 7th Annual Vision Walk in Fort Wayne, Indiana on Saturday, June 8.

“Since we have been supporting and educating tanners for 25+ years on the importance of protecting your vision, it only makes sense that we support VisionWalk 2013,” said EYE PRO president Brenda Fishbaugh.

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August 2013

I was recently asked if a person could suffer loss of night vision from tanning indoors without eye protection. The answer is ABSOLUTELY!

The ONLY way to lose your night vision is from UV-overexposure. This can happen from outdoor sun exposure or from tanning indoors without eye protection.

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July 1, 2013 – EYE PRO, Inc., world leader in eyewear and makers of WINK-EASE, Viewkeepers, Fresh-Ease and Wink-Ease Dark, announces a teamed effort with Sunwest, Inc. to offer a clear, disposable eye protection for sunless spray tanning.

The FDA (Food and Drug Administration) updated its position on sunless spray tanning in June 2012.  The FDA highly recommends that all sunless spray clients should protect their lips, eyes and noses when sunless spray tanning.

“After 22 years of just making eye protection for the indoor suntanning industry, I can tell you that it’s critical you wear eye protection every time you tan, indoors or outdoors,” said EYE PRO president Brenda Fishbaugh. “The Sunless Clear eye protection provides a great option for salons and spas offering sunless spray tanning – for just pennies a pair!”

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July 2013

Traffic’s slowing down in your salon – selling those bottles of expensive lotion has gotten a lot more difficult since the rush to be golden for Spring Break or prom is over. There are fewer guests to whom you can pitch your upgrade beds … so what do you do? Think about focusing on sales of smaller-ticket items this month, with the goal of selling more items to more tanners for less money per tanner. Let’s try pushing the lowly eyewear sale!

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June 2013

This is Part 2 of what Planet Sun Manager Jen Palumbo shared with me regarding how she and her team handle resistance and objections to wearing eyewear from customers at the chain’s eight New Jersey salons.

Tanner: I don’t want to spend the money.

Employee response: Yes, we understand that not everyone wants to spend $1 on disposable eyewear each time they tan; but did you know that we have other options for as low as $3?  That’s a small, one-time investment to save your vision.

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Copyright credit Edwin Shaw Photography/www.pageantimages.com

May 31, 2013 – EYE PRO, Inc., world leader in eyewear and makers of WINK-EASE, VIEWkeepers, Fresh-Ease, and WINK-EASE Dark, sends “hartfelt” congratulations out to Emily Hart, who was crowned Miss Indiana USA 2013 on October 14, 2012 at The Renaissance Indianapolis North Hotel in Carmel, Indiana. She will represent Indiana in the Miss USA 2013 beauty pageant on June 16th in Las Vegas at the Planet Hollywood resort and Casino, competing for the right to represent the United States in the Miss Universe 2013 pageant.

Emily’s face may be familiar to many of you in the tanning industry – she is the face of EYE PRO – her image on Wink-Ease, Viewkeepers and Fresh-Ease product boxes.

“It has been exciting to work with Emily,” said Brenda Fishbaugh, EYE PRO President. “She was the pageant winner at my alma mater, Indiana University-Purdue University at Fort Wayne, when we originally chose Emily to be “Miss Wink-Ease”, Fishbaugh continued. “Several years later, the face of EYE PRO is Miss Indiana 2013 – and maybe Miss USA – we sure hope so!”

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May 2013

This month’s column is a two-part article about Planet Sun, a chain with eight locations in New Jersey. Manager Jen Palumbo shared the responses her team uses when they meet with client resistance to wearing eyewear. What does your staff say when they hear these objections to wearing eye protection?

Tanner: I have never worn eyewear before, why start now?

Employee response: While you are lucky to have not seen any immediate side effects from not using eye protection, this tactic does not provide nearly enough protection for your eyes. Think about how thin your eyelids are…

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