Eye Pro, Inc.

December 2011

It’s up to you to find the eye protection options that make red-light therapy a relaxing experience. Here’s some questions that made if from my inbox into Eye-to-Eye. If you have ideas you’d like to share with our readers, please email Brenda@EyePro.net and you may be included in a future Eye-to-Eye column. Click here to continue reading or to download PDF of entire article…

November 29, 2011- EYE PRO, Inc., world leader in eyewear and makers of WINK-EASE, VIEWkeepers, and Fresh-Ease, is delighted to announce a new eye protection product for red light and tanning.

Wink-Ease Dark is a disposable eye protection designed to block the intense rays from Red Light units.  “When I began using a Red Light unit myself, I was dissatisfied with the eye protection provided to me.  It didn’t seem to do much to block the very bright lights in the unit that made it very uncomfortable to lay still, even with my eyes closed,” says Eye Pro President, Brenda Fishbaugh.  “My long-time staff really believed Red Light was going to be the next wave in the indoor tanning industry and we should design eye protection for this burgeoning market,” Fishbaugh continues.

Wink-Ease Dark is similar to traditional disposable Wink-Ease.  Wink-Ease Dark is black, to block more of the lamp light, and is also FDA-compliant for indoor tanning units.  “There are several Red Light units that have tanning capabilities at the same time, so we knew we needed to make Wink-Ease Dark to meet FDA regulations 21 CFR 1040.20  for sunbeds, as well as make a collagen treatment comfortable,”  said Fishbaugh. Tanners are also protected if they use Red Light wearing Wink-Ease Dark, and then use a traditional tanning bed afterwards.

“We’ve added some Red Light eye protection training to our free online training,” says Renee Lofland, Director of Salon Training.  Go to EyePro.net and take the 45-minute educational training explaining why eye protection should be worn while tanning and why it’s a good idea to wear eye protection when exposed to red light.  To view the pre-recorded 45-minute training, all that’s needed is a computer with high speed internet access. Since it’s a pre-recorded version, salons can pick the day and time to view — anytime, anywhere — 24/7! To take the training, visit EyePro.net and click on “Free Online Training” on the home page.

For more information on Wink-Ease Dark, WINK-EASE and VIEWkeepers disposable eyewear and Fresh-Ease Refreshing Body Cloths visit EyePro.net or contact EYE PRO at 1-800-726-8322. You can also follow and “like” us on Facebook (Wink-Ease/Eye Pro) for special salon offers and promotions.

October 17, 2011— EYE PRO, Inc. president Brenda Fishbaugh, recently donated $1,000 to the Indoor Tanning Association’s (ITA) Political Action Committee (PAC).  The ITA PAC makes private contributions to politicians’ campaigns that will further the indoor tanning industry.  Currently, the PAC is funding politicians that are working to repeal the 10% Tan Tax.  All donations to PAC must be made from individuals, and cannot be made from companies.

“I’ve donated to the ITA PAC several times,” says Fishbaugh.  “It’s critical we fund a balanced view of indoor tanning and not let the medical community make unwarranted claims against tanning beds. If every salon owner would join the association and donate just $100 per salon, the Indoor Tanning Association’s PAC could be much more effective in lobbying for our right to tan.”

Donations can be made by contacting John Overstreet at the ITA (email: Admin@TheITA.com).

Fishbaugh has been active in the indoor tanning industry for 22 years.  EYE PRO, Inc. is the world leader in eyewear and makers of WINK-EASE, VIEWkeepers, and Fresh-Ease.  For more information on WINK-EASE and VIEWkeepers disposable eyewear and Fresh-Ease Refreshing Body Cloths visit EyePro.net or contact EYE PRO at 1-800-726-8322. You can also follow and “like” us on Facebook (Wink-Ease/Eye Pro) for special salon offers and promotions.

EYE PRO president Brenda Fishbaugh presenting $1,000 check to outgoing ITA president Dan Humiston at Oct. 15 Smart Tan Show event in Nashville

November 2011

November and December are perfect months for your salon to really lean into “doing good” for your community. I recently posted on Facebook and asked salon operators what they do to give back — here are a few easy ideas from your fellow salon pros…..click here to continue reading or to download a PDF of entire article

EYE PRO, Inc. — makers of WINK-EASE and VIEWkeepers and world leader in disposable eyewear, received four Industry Choice Award nominations for 2011. The nominees were announced in the November issue of  Island Sun Times magazine.

Thousands of Island Sun Times readers chose this year’s recipients as the favorite in each category. Salons voted the original Wink-Ease and the premiere Viewkeepers as their favorite eye protection, and Wink-Ease received another nod of approval as Favorite Salon Accessory. EYE PRO was also voted a favorite in the category of Salon Support/Favorite Training Program.

Past wins for EYE PRO include “Favorite Retail Accessory,” “Favorite Eye Protection,” and “Favorite Training Program.”

“We are thrilled to be nominated ‘Favorite Training Program’ again this year,” said EYE PRO President Brenda Fishbaugh. “We’re super-excited about this year’s training, and already have heard from several salon owners who have liked our training so well that they’re going to make it a required part of any new staff training,” Fishbaugh continued. “Owners love the online, pre-recorded version, so all employees can receive training based on their schedule, and become more knowledgeable on the damage from tanning without eyewear,” she concluded.

In just 45 minutes, salons can learn all about eye protection, including information about Wink-Ease Dark, EYE PRO’s new eye protection product for Red Light Therapy. But it wouldn’t be an EYE PRO training without FREE goodies too!  Right now, participants receive Norvell’s Tan Perfect Pen ($10 retail value) and EYE PRO’s new 8-page “Tanner’s Guide to Eye Protection,” samples of EYE PRO’s Wink-Ease and Viewkeepers disposable eye protection and Fresh-Ease refreshing body cloths, as well as EYE PRO’s famous “gory eyes” counter mat to share with tanners.

To view the pre-recorded training, all you need is a computer with high speed internet access. Since it’s a pre-recorded version, salons pick the day and time to view — anytime, anywhere — 24/7! (go to www.EyePro.net and and click on “Free online training” or click here to go there now).

For information on WINKEASE and VIEWkeepers disposable eyewear and Fresh-Ease™ Refreshing Body Cloths for after tanning, visit www.EyePro.net or call EYE PRO at 1-800-726-8322.

October 1, 2011- EYE PRO, Inc., world leader in eyewear and makers of WINK-EASE, VIEWkeepers, and Fresh-Ease, is delighted to announce that every salon that takes the FREE newly updated EYE PRO eye protection online on-demand training will receive a NEW Norvell Tan Perfect Pen as a thank-you gift!

Norvell has invented a “pen” to touch up tan lines caused by indoor tanning, scars or sunless tanning.  “This pen is perfect to remove bikini strap lines or touch up areas that didn’t tan well or that were missed in spray tanning,” says Rick Norvell, president of Norvell, Inc.  Adds Brenda Fishbaugh, president of EYE PRO, Inc., “Tanners tell us the reason they don’t wear any type of eye protection is to avoid raccoon eyes, and the new Norvell Tan Perfect Pen takes away that excuse! The Tan Perfect Pen makes it easy to blend any tan lines anywhere on your body!”

Just head to EyePro.net and take the 45-minute educational training showing photos of eye damage from not wearing eye protection.  Participants will be given a secret code word to show they have taken the training.  After filling in a short form with their address, each salon will receive a Norvell Tan Perfect Pen ($10 retail value) and EYE PRO’s new 8-page “Tanner’s Guide to Eye Protection,” samples of EYE PRO’s Wink-Ease and Viewkeepers disposable eye protection and Fresh-Ease refreshing body cloths, as well as EYE PRO’s famous “gory eyes” counter mat to share with tanners.

To view the pre-recorded training, all that’s needed is a computer with high speed internet access. Since it’s a pre-recorded version, salons can pick the day and time to view – anytime, anywhere – 24/7! To take the training, visit EyePro.net and and click on “Free online training” on the home page.

For more information on WINK-EASE and VIEWkeepers disposable eyewear and Fresh-Ease Refreshing Body Cloths visit EyePro.net or contact EYE PRO at 1-800-726-8322. You can also follow and “like” us on Facebook (Wink-Ease/Eye
Pro) for special salon offers and promotions.

October 1, 2011— EYE PRO, Inc., world leader in eyewear and makers of WINK-EASE, VIEWkeepers, and Fresh-Ease is gearing up for season – the giving season that is!

‘Tis the Season to Give,’ and EYE PRO is proud to give back to the indoor tanning family that has been their home for 22 years.  “We heard a lot from salons helping our soldiers overseas this year,” said Jackie DeWald, Office Manager at EYE PRO.  “We are honored to have sent 1,000 Fresh-Ease refreshing body cloths to soldiers to use when in a no-shower situation—they have been very grateful.”

This year, EYE PRO created their 8-page ‘Tanner’s Guide to Eye Protection’ to help salons convince tanners to wear eye protection.  “We were thrilled to be able to provide this valuable reference guide absolutely free to tanning salons,” EYE PRO president Brenda Fishbaugh said.  “We’ve put over two decades of research and working with ophthalmologists into a handy booklet for salon staff—and it’s now available FREE to tanning salons.”

“EYE PRO’s leading charity has always been helping endangered animals,” states Renee Lofland, Director of Customer Support.  “Our owner, Brenda Fishbaugh, went to Kenya in 2009 to help stop the slaughter of rhinos.  They are killed because their horns are used in traditional medicines.  Brenda, and her husband, Steve, quickly realized that a little bit of money went a long way in protecting endangered animals.”  Able to make a real difference, Fishbaugh and her husband are heading back to Lewa Reserve in March 2012.

Fishbaugh has once again made a large contribution to the Fort Wayne Children’s Zoo.  “We feel very lucky to have one of the Top 10 Children’s Zoos in the country right here in Fort Wayne, Indiana,” explained Fishbaugh.  “It runs 100% on donations—the state does not support Indiana zoos.”  To bring more awareness that a portion of every sale goes to help endangered animals, EYE PRO has created a collage so salon customers will know their contributions.  To get a signed 8 ½ x 11 animal poster to hang in your tanning room, go to EyePro.net/Promos and use the code word “collage.”

For more information on WINK-EASE and VIEWkeepers disposable eyewear and Fresh-Ease Refreshing Body Cloths visit EyePro.net or contact EYE PRO at 1-800-726-8322. You can also follow and “like” us on Facebook (Wink-Ease/Eye Pro) for special salon offers and promotions.

October 2011

Right now is a great time to begin training your team. “Why so early?” you ask. The reason to start training in October is that there is so much information to take in, that if you spread various trainings out over a few months, your staff will better retain the information. Another reason is that many training sessions are available online.

We all know that sitting at a computer all day is tedious, so breaking the learning up into small, interesting segments makes it more fun. There are so many topics you can have your staff learn – how to properly sell and deliver an airbrush session, why eye protection is critical, how to sell tanning lotions, how to handle customer objections, all about your equipment, your salon procedures – and that’s in addition to learning about your extensive lotion lineup…click here to continue reading or to download a PDF of entire article.

by John P. Ribner
Profile article featured in September 2011 issue of Island Sun Times

If you vote for disposable eye protection products and engaging education delivered by a dedicated and friendly crew, then you’ve elected Eye Pro, Inc. as one of your industry leaders! For nearly 30 years, Eye Pro, Inc. has built a solid reputation as a manufacturer of quality disposable eye protection and the ultimate source for the latest information and education about the importance of protecting the eyes while tanning. That’s quite a legacy for the Fort Wayne, IN-based company…and their story goes on…click here to view or download PDF of entire article.

September 2011

 “Do I really need to wear eye protection when I tan?” Indoor tanners have asked this question of salon operators since indoor tanning began. Unlike our skin, our eyes don’t have the ability to tan (and thus, develop no protection), so they can suffer many types of damage from UV exposure. Here’s a quick-reference guide to what can happen to unprotected eyes over-exposed to UV light…click here to view or download PDF of entire article.