Doing The Right Thing Feels So Good!

Saturday, February 12th, 2011

IST Feb 2011 Cover

February 2011

If you’ve been a regular reader of my column, you know that I’m a big supporter of businesses that do good works. Of course, it’s helpful for your public image; but I believe you should choose a cause you personally believe in, and get involved because it’s the right thing to do.

I’m thrilled to highlight several tanning industry companies – a service provider, a product distributor and two salons – whose operators are doing the right thing for their communities…read more…

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Tanning Salons Community Events

Giving…Even When It Hurts

Saturday, January 15th, 2011

IST Jan 2011 Cover

January 2011

On June 24, 2010, Sara Ratliff’s worst nightmare came true. Her wonderful husband, John, was dead of a heart attack at 39 years old. “That night, the organ transplant office called me at 2 am,” Sara recalled. “They asked if I would consider donating John’s organs – he hadn’t designated it on his driver’s license. Right then, I answered, ‘Yes’.”…read more…

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John organ donor

A Boy and His Dog

Wednesday, December 15th, 2010

IST 2010 Dec cover

December 2010

This spring, Greg Leone at JK Capital found a stray terrier-mix puppy wandering around the company’s office building in Jonesboro, Arkansas. The dog had a collar, but no tags or other identification. When he brought the pup into the JK-North America offices, Nina Neuschuetz, Director of Marketing, decided that they would try to find the pup’s original owner or find her a good home themselves…

Misty and Cody puppy adoption JK North America

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Finding New Tanners…At the Movies!

Monday, November 8th, 2010

IST 2010 NOV cover

November 2010

These days, we’re all hunting for new customers – but the Total Tan salons in New York State recently utilized an innovative cross-promotion idea to drive traffic at their 30-store chain. After some brainstorming, the Total Tan staff decided to promote the fun of indoor tanning to moviegoers in the Buffalo, NY area. Working with the management at a local movie theater, Total Tan created a prize wheel and exhibit table to set up in the lobby…

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Total Tan at the movies

EYE PRO Announces New Training

Monday, October 25th, 2010

EYE PRO 2011 Online Salon Training

October 25 , 2010 — EYE PRO, Inc. — world leader in eyewear and home of WINK-EASE, VIEWkeepers, Fresh-Ease, and now Eye Swirls re-hydrating nourishing eye treatments, announces 2011 “Treat Yourself” salon training now available online at EyePro.net.

“We are thrilled with our new training,” said EYE PRO President Brenda Fishbaugh. “It has a lot of great sales tips for salons on eye protection and other salon accessories,” she continued. “We’ve really focused on how to make the tanning experience into a spa experience and we all can use a little siesta in the middle of our day!”

In less than 30 minutes, salons can learn all about eye protection and be able to receive FREE goodies too. Right now, those include 11 different Performance Brand lotions, our educational counter mat for tanners, and a new Zippie pak with samples of WINK-EASE, VIEWkeepers and Fresh-Ease. Salons will also receive samples of Eye Swirls, an innovative hydrating eye treatment worn under your eyes while tanning indoors.  Eye Swirls won’t leave tan lines on your face and reduces the appearance of fine lines, wrinkles, dark circles and puffy eyes.  Eye Swirls can be worn 4-5 times and can be used while tanning or relaxing at home.  A great spa treatment!

“The online training is also a great way to get new and current staff ready for the upcoming season,” reminded Fishbaugh. To view the pre-recorded training, all that’s needed is a computer with high speed internet access. Since it’s a pre-recorded version, salons can pick the day and time to view — anytime, anywhere — 24/7!

To take the training, visit EyePro.net and and click on the blue “Free online training” on the home page, or click here now. For more information on WINK-EASE and VIEWkeepers disposable eyewear, Fresh-Ease Refreshing Body Cloths, and Eye Swirls, visit EyePro.net or call EYE PRO at 1-800-726-8322.

EYE PRO and Eye Swirls Expands Family

Thursday, October 21st, 2010

EYE PRO and Eye Swirls Expands Family

October 21 , 2010 — EYE PRO, Inc. — world leader in eyewear and home of WINK-EASE, VIEWkeepers, Fresh-Ease, and now Eye Swirls re-hydrating nourishing eye treatments, are proud to announce a new family member.

Jamie and Jackob Andersen, owners of Eye Swirls, welcomed Zachary Benjamin Andersen on August 27, 2010. Zachary measured 20 3/4 inches long and weighed 7 lbs, 6 oz. Everyone is healthy and overjoyed with the newest family member. “I feel very blessed to have 3 amazing sons. We have become pros with little boys!” said Jackob Andersen.

“We are so excited for Jamie, Jackob and their entire family,” stated EYE PRO president, Brenda Fishbaugh. “We are always thrilled to expand the Eye Swirls and Eye Pro team.”

Look for EYE PRO and Eye Swirls at upcoming industry events and shows – and be sure to stop by for free samples of all products.

For more information on WINK-EASE and VIEWkeepers disposable eyewear, Fresh-Ease Refreshing Body Cloths, and Eye Swirls, visit EyePro.net or call EYE PRO at 1-800-726-8322.

Putting Your Best Foot Forward

Wednesday, October 6th, 2010

IST 2010 OCT cover

October 2010

Yes, times are tough out there … that’s what makes Canadian salon franchise Palm Beach Mega Tan’s recent “Miss Palm Beach Mega Tan 2010” contest even more impressive! While other salons and franchise companies are cutting back, Marie and Harry Jones chose to host the Miss Palm Beach Mega Tan Model Search sponsored by their Palm Beach Mega Tan Franchise Corporation in Ontario, Canada…

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Miss Palm Beach Mega Tan 2010 Ontario Canada

Salon Owner Confessions

Friday, September 10th, 2010

IST 2010 SEPT cover

September 2010

At a recent summer trade event, I met a couple of salon owners who told me they had once tanned without eye protection – and experienced disastrous results. Listen in while real salon owners “rat” on themselves…

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Can You See the Kid on the Bike?

Friday, August 13th, 2010

IST 2010 AUG cover

August 2010

Dr. Mark Kimpel, an Indiana University research doctor and ophthalmologist, says he really doesn’t care for the photo you see here, as it doesn’t accurately show what night vision loss is really like. He describes night vision loss this way: “When you’re driving at night, you’ll still see the yellow stripe on the road. What you won’t see is the kid on the bike.”

Night vision loss Vegas scene

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EYE PRO Teams Up with Eye Swirls

Wednesday, July 21st, 2010

EYE PRO Teams Up with Eye Swirls

EYE PRO President Brenda Fishbaugh with Jamie and Jackob Andersen of Eye Swirls

July 21 , 2010 — EYE PRO, Inc. — makers of WINK-EASE and VIEWkeepers and world leader in disposable eyewear, has teamed up with Eye Swirls hydrating nourishing eye treatments.

Eye Swirls may be used while tanning, and reduces and prevents dark circles, puffiness, fine lines, and wrinkles. The hydrogel dermal delivery system is all natural and infused with Aloe Vera and Green Tea. Users are refreshed and revitalized after just one application and the effects last more than 24 hours.

“We were really impressed with the Eye Swirls product and the professionalism of owners Jackob and Jamie Andersen,” said EYE PRO president, Brenda Fishbaugh. “They were interested in collaborating with an accessory manufacturer, and EYE PRO has a strong reputation in the tanning industry,” continued Fishbaugh. “With our emphasis on protecting and taking care of your eyes, this is a perfect fit.”

Fishbaugh also said that using the Eye Swirls product while you tan, along with EYE PRO’s Fresh-Ease Refreshing Body Cloths after tanning, helps turn an indoor tanning experience into a spa-like experience – “what a wonderful way to treat yourself while tanning!”

Look for EYE PRO and Eye Swirls at upcoming industry events and shows – and be sure to stop by for free samples of all products. Or click here to visit www.EyePro.net/promos and complete the form using the promo code Swirls, to receive free samples.

For more information on WINK-EASE and VIEWkeepers disposable eyewear, and Fresh-Ease Refreshing Body Cloths, visit EyePro.net (1-800-726-8322).

For more information on Eye Swirls, visit EyeSwirls.com (1-800-735-1448).