Eye Pro, Inc.

August 2021 – EYE PRO, Inc., world leader in eyewear and makers of Ultra Gold WINK-EASE, Lash Room WINK-EASE and WINK-EASE Dark, is offering a great way to help salons start the conversation with tanners about why eye protection is important, and more importantly, required — even before they walk through the salon door.

“Many tanners don’t realize why wearing eyewear protects your eyes, but also that it’s REQUIRED and not an option,” reminded Brenda Fishbaugh, EYE PRO President. “Tanners sign a waiver that includes a lot of information, and that’s all they remember.  Asking new clients — ‘Do you have your eyewear?’ — might be seen as a bit confrontational.  A better approach is to use subtle messaging in every form of interaction with your tanners to help remind them that eye protection IS required and why it’s so important.”

For example, have your eye protection options on display behind the counter, or even on the front counter of the salon.  Keeping goggles and disposables in the display boxes they come in also really helps catch a tanner’s attention.  A professional sign in your lobby or hallway, or on each tanning bed reminds everyone that eyewear is required.  “If your staff has been eye-protection certified, framing and displaying your eye expert certificates on the wall also sends a strong ‘eye protection is important here’ message,” reminded Jackie DeWalk, EYE PRO Office Manager.

Social media is also a great way to bump your tanners with reminders. “When you run a professional salon with a highly educated staff, it’s so important to promote that to customers every chance you get,” said DeWald.  “We want to make sure salons are equipped with all the necessary tools to let tanners know they have eye protection options,” she continued.

“Our FREE window cling placed on the front window of your salon or just inside the door is the perfect way to not only let your tanners know eye protection is required before they walk in, but also that you carry the original ‘clean’ brand of disposable eye protection, and the best available,” explained Fishbaugh. “It helps start the conversation, while reminding them that not all eye protection is the same.” 

For a limited time, Wink-Ease is offering IST readers its FREE window cling for their salons. This cling won’t stick and can easily be removed for cleaning or repositioning.  For your FREE window cling, go to www.WinkEase.com/promos and complete the pink online form. Use promo code: IST Cling.

For more info on Ultra Gold WINK-EASE, Lash Room WINK-EASE or WINK-EASE Dark, visit WinkEase.com or contact EYE PRO at 1.800.726.8322.

To take Eye Pro’s 30-minute eye expert training session, go to WinkEase.com, hover over the “Support” navigation button and then, select “Salon Training” from the drop-down menu. This valuable educational opportunity is FREE and available to take anytime and earns you a eye expert certificate for each of your staff.

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